Hub for Innovation in Tourism

Hub for Innovation in Tourism (HIT) is a partnership established to enhance entrepreneurship and innovation within the Danish tourism sector. Founded through collaboration among Dansk Kyst- og Naturturisme, MeetDenmark, and Dansk Storbyturisme, HIT aims to foster sustainable growth in tourism by supporting startups and established companies in the industry.

HIT invests in and supports startups and established companies within the tourism industry. Its initiatives include acceleration programs and tailored matchmaking processes between startups and established businesses, aiming to strengthen the competitive and innovative capacity of Danish tourism across urban, business, coastal, and nature tourism sectors.

HIT offers mentorship, networking opportunities, and tailored support for startups and established companies in the tourism sector, fostering collaboration and innovation.

<p><strong>What are the eligibility criteria for applying to HIT?</strong></p><p>HIT seeks startups and established companies within the tourism sector, particularly those with digital or sustainable solutions that enhance value for tourists or tourism businesses.</p><p><strong>How does the application process work?</strong></p><p>Interested applicants can submit their applications through HIT's website. The next application deadline is January 21, 2026, for the Spring 2026 cohort.</p><p><strong>What are the deal terms for participating startups?</strong></p><p>Specific deal terms are not disclosed publicly, but HIT focuses on providing mentorship and networking opportunities to enhance collaboration.</p><p><strong>What is the format of the program?</strong></p><p>The program is structured to include mentorship, networking events, and tailored matchmaking processes between startups and established businesses in the tourism sector.</p><p><strong>What makes HIT different from other accelerators?</strong></p><p>HIT is specifically focused on the tourism sector in Denmark, providing tailored support and matchmaking opportunities that are unique to this industry.</p><p><strong>What success metrics does HIT use to evaluate its programs?</strong></p><p>HIT evaluates success based on the growth and innovation of its portfolio companies, as well as the effectiveness of collaborations fostered through its programs.</p>