Discovery to Product (D2P) is an initiative at the University of Wisconsin–Madison that supports early-stage innovators and startups by providing resources, mentorship, and funding to help transform ideas into marketable products and services.
Online destinations
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Pages the organization runs itself.
Discovery to Product (D2P) is a university-linked entrepreneurship and commercialization unit at the University of Wisconsin–Madison, founded in 2014. It aims to support faculty, staff, and student innovators by providing resources, mentorship, and funding to help them bring their ideas to market. D2P operates within the broader Wisconsin Entrepreneurship Hub, offering various programs and services designed to foster innovation and entrepreneurship on campus.
D2P focuses on supporting early-stage innovators and startups at the University of Wisconsin–Madison. It provides direct mentorship, educational programming, and funding opportunities, emphasizing the Lean LaunchPad framework to help innovators assess the desirability, feasibility, and viability of their ideas.
D2P offers a range of services including mentorship, educational workshops, funding opportunities, and networking events to support innovators in bringing their ideas to market.
Teams must include at least one UW-Madison student, staff, or faculty member.
D2P administers several funding opportunities including the Draper Technology Innovation Fund and the PRIME Grant.
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