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21212
21212 is a startup accelerator based in Brazil that supports early-stage companies with mentoring, cash investments, and access to resources. It organizes events to connect startups with investors and facilitate networking.
Online destinations
Find 21212 online
Where to find this organization online, grouped by who runs each page. A link here does not mean the organization controls it.
Official links
Pages the organization runs itself.
Overview
21212 is a startup accelerator founded in 2011, based in Brazil. It was established by entrepreneurs with extensive experience in the digital market, aiming to assist other entrepreneurs in creating value within the growing Brazilian digital landscape. It is recognized as the first digital startup accelerator in Brazil and has played a significant role in the development of the local digital ecosystem.
Focus
21212 focuses on investing in early-stage digital startups in Brazil. The organization aims to help these startups succeed during their critical early phases by providing intensive business and technology coaching, mentoring, and access to a network of investors and partners. The sectors of interest include e-commerce, social media, entertainment, and e-payment solutions.
Support
The program offers intensive coaching, mentoring, and access to a network of investors, along with financial support of R$ 50,000 and participation in an Investor's Demo Day.
Questions
What are the eligibility criteria for 21212?
Startups must be early-stage digital companies based in Brazil, focusing on sectors such as e-commerce and fintech. Founders should demonstrate a commitment to scaling their business and engaging with the program's resources.
How does the application process work?
Interested startups can apply through the 21212 website. The application process typically involves submitting a business plan and attending an interview with the selection committee.
What are the deal terms for participating startups?
21212 offers a $10,000 investment along with R$ 50,000 in financial support. The specific equity percentage is not disclosed, but the investment is aimed at providing essential capital for growth.
What is the program format?
The program lasts for 20 weeks and includes intensive coaching, mentoring, and access to a network of investors. Startups participate in weekly sessions and culminate in an Investor's Demo Day.
What makes 21212 different from other accelerators?
21212 is the first digital startup accelerator in Brazil, with a strong focus on the local digital ecosystem. Its extensive network and tailored support for Brazilian startups set it apart.
What are the success metrics for alumni?
Success is measured by funding raised, company growth, and successful exits. Notable alumni like ZeroPaper highlight the potential for significant achievements post-acceleration.
Check your startup’s fit
Check your startup’s fit with 21212From public sources
What the sources say about 21212
In February 2013, 21212 announced an investment of R$ 10M into the operator from DXA Investments.
Source: 21212 raises R$ 10 million from DXA Investments!21212's undated About page lists Marcelo Sales under Founders.
Source: 21212 About21212 Academy's catalog lists founder education resources, including a course about getting a first investment.
Source: 21212 AcademyOn October 5, 2026, the legacy 21212 application endpoint returned HTTP 404.
Source: Legacy application endpoint21212's January 2015 article linked its selection process to the legacy application endpoint.
Source: O que há por trás da 21212In January 2015, 21212 described itself as a business group that began as an accelerator.
Source: O que há por trás da 21212
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