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Yellow is a venture capital firm founded in 2015 by the team behind Glovo, a successful food delivery startup. Based in Southern Europe, Yellow focuses on investing in early-stage startups, particularly at the pre-seed stage. The firm has established itself as a key player in the European venture capital landscape, emphasizing support for founders with bold and disruptive ideas.
Currently, Yellow manages a portfolio of 17 companies, showcasing its commitment to fostering innovation across various sectors. The firm typically provides pre-seed investments of around €500,000, targeting startups that demonstrate potential for significant disruption. Yellow's team consists of experienced entrepreneurs and investors who leverage their backgrounds to guide portfolio companies through the challenges of early-stage growth.
Notable milestones for Yellow include its rapid growth since inception and its focus on Southern Europe, which it identifies as an underserved economic zone. The firm is dedicated to not only providing capital but also offering strategic guidance and access to a network of industry experts, enhancing the chances of success for its portfolio companies.
Yellow invests in both B2B and B2C businesses across Europe, with a strong emphasis on Southern Europe. The firm typically provides pre-seed investments of around €500,000, making it an attractive option for early-stage startups seeking initial funding. Yellow's investment strategy is centered on identifying startups that demonstrate potential for disruption and innovation, particularly in sectors such as AI, SaaS, healthcare, fintech, and commerce.
The firm is open to backing founders with bold ideas, even when traditional data may be lacking. This approach allows Yellow to support a diverse range of startups, particularly those in underserved economic zones. Yellow's commitment to early-stage investing is evident in its focus on ambitious European founders who are looking to make a significant impact in their respective industries.
In addition to capital, Yellow provides strategic guidance and access to a network of industry experts, which is crucial for navigating the complexities of early-stage growth. The firm seeks to partner with entrepreneurs who are not only innovative but also resilient and adaptable, qualities that are essential for success in the competitive startup landscape.
Yellow's portfolio consists of 17 companies, showcasing a diverse range of innovative solutions across various sectors. Notable portfolio companies include:
This diverse portfolio reflects Yellow's commitment to supporting innovative solutions across various industries, particularly in the fields of AI and healthcare. The firm actively seeks out startups that are not only technologically advanced but also address real-world challenges, positioning itself as a key player in the early-stage investment landscape.
Adam Lasri: Co-Founder & General Partner. Adam has a background in entrepreneurship and venture capital, having co-founded Glovo. His expertise lies in identifying and supporting innovative startups.
Oscar Pierre: Co-Founder & General Partner. Oscar is also a co-founder of Glovo and brings extensive experience in scaling startups and navigating the challenges of early-stage growth.
Sacha Michaud: Co-Founder & General Partner. Sacha has a strong background in technology and entrepreneurship, contributing valuable insights into the investment process.
Victor Navarro: Principal. Victor focuses on sourcing and evaluating investment opportunities, leveraging his experience in the startup ecosystem.
Camille Cros: Senior Associate. Camille supports the investment team in due diligence and portfolio management, bringing a keen analytical perspective to the firm.
To pitch to Yellow, founders should reach out via email at hello@yellow.vc. It is advisable to include a concise overview of the business model, market opportunity, and team background in the pitch deck. Yellow appreciates clarity and directness in communication.
While there are no specific application forms or portals mentioned, founders should be prepared for a thorough evaluation process. Response times may vary, but it is recommended to follow up if no response is received within a reasonable timeframe. Warm introductions can enhance the chances of getting noticed, so leveraging connections within the industry may be beneficial.
As of March 2023, Yellow has continued to expand its portfolio, actively investing in early-stage startups across various sectors. The firm remains focused on supporting innovative solutions in AI, SaaS, healthcare, and commerce.
Recent investments include notable companies such as Wordsmith, an AI-powered legal assistant, and Conlio, a payment SaaS for logistics players. Yellow's commitment to Southern Europe as an underserved economic zone has driven its investment strategy, aiming to empower ambitious founders in the region.
Yellow's team has also been involved in discussions around the future of venture capital in Europe, emphasizing the importance of supporting early-stage startups in navigating the complexities of growth and funding.
What are Yellow's investment criteria?
Yellow focuses on early-stage startups, particularly at the pre-seed stage, investing in both B2B and B2C businesses. The firm looks for companies that demonstrate potential for disruption and innovation, especially in sectors like AI, SaaS, healthcare, fintech, and commerce.
How can I apply or pitch to Yellow?
Founders can reach out to Yellow via email at hello@yellow.vc. It is recommended to provide a clear overview of the business model, market opportunity, and team background in the pitch.
What makes Yellow different from other venture capital firms?
Yellow emphasizes support for founders in Southern Europe, identifying it as an underserved economic zone. The firm not only provides capital but also offers strategic guidance and access to a network of industry experts, enhancing the chances of success for its portfolio companies.
What is the typical check size for investments?
Yellow typically invests around €500,000 in pre-seed startups, making it an attractive option for early-stage companies seeking initial funding.
What is Yellow's geographic scope?
Yellow primarily focuses on startups based in Europe, with a strong emphasis on Southern Europe, where it aims to support ambitious founders and innovative projects.
What kind of post-investment involvement does Yellow have?
Yellow provides ongoing support to its portfolio companies through strategic guidance and access to a network of industry experts, helping founders navigate the challenges of early-stage growth.
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