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Founded in 2025, Viewpoint is a venture capital firm based in the United States. The firm specializes in investing in sectors where individuals depend on trusted experts, known as 'producers.' Viewpoint targets Series B and later investments, but may consider earlier stages with strong conviction in the business model.
Viewpoint invests in tech-enabled platforms that support producer-led markets, which represent about 20% of the U.S. economy. Key investment areas include wealth management, real estate, integrated health, and P&C insurance. The firm typically focuses on Series B or later investments, but is open to earlier engagements if the business model shows promise.
Notable investments by Viewpoint include a tech-enabled independent registered investment advisor (RIA) that offers technology solutions for wealth management, and a company providing holistic technology and business services for residential real estate agents. They also back AI-driven software for workplace benefit enrollment and digital infrastructure for small commercial insurance distribution in Germany.
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