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Vetted Capital is an investment organization that connects investors and founders, primarily in the consumer, healthcare, and technology sectors, with a specialization in the pet industry. Originally founded as a venture capital firm, Vetted Capital has pivoted to an independent sponsor model, focusing on structured deal-by-deal investments rather than traditional blind pool funds. This shift allows them to provide tailored financing solutions that align with the specific needs of their portfolio companies.
Based in the United States, Vetted Capital operates from multiple locations including Colorado, New York, Phoenix, Seattle, Texas, and Washington. The firm emphasizes hands-on value creation to assist founders in achieving their goals, leveraging a team with deep expertise in the pet industry. Their approach includes strategic guidance and operational support, which enhances the growth potential of their investments.
Vetted Capital has a notable history of adapting to market conditions, having originally planned to raise a blind pool fund targeting $150 million to $300 million. However, due to challenging fundraising conditions, they pivoted to their current model, which allows for more flexibility and responsiveness to market opportunities.
Vetted Capital invests in platforms with less than five years to exit potential and those with over $1 billion exit potential. Their investment strategy encompasses a range of stages, including Series A, B, C, D, E, and growth equity. The firm provides financing ranging from $20 million to $200 million, focusing on growth-to-buyout financings. This structured approach allows them to leverage their team's extensive experience across all stages of growth, from founding to exiting and acquiring.
The sectors of interest for Vetted Capital include consumer, healthcare, and technology, with a particular emphasis on the pet industry. Their investment thesis highlights a specialization in consumer and healthcare investments at the intersection of the pet industry, focusing on Series B+ growth-to-buyout financings with 3-5 year exit trajectories. This targeted approach positions them as a compelling partner for startups looking to scale rapidly.
Vetted Capital's portfolio includes notable companies such as PetLabCo, which specializes in pet health products, Roo, a pet wellness platform, and Petfolk, a veterinary care provider. While specific deal sizes and ownership stakes have not been disclosed due to the organization's deal-by-deal investment model, these companies represent the firm's focus on high-potential platforms within the pet industry.
The firm’s investment strategy emphasizes platforms with significant exit potential, aligning with their goal of achieving substantial returns for their investors. The pivot to an independent sponsor model allows Vetted Capital to engage in tailored investments that meet the unique needs of each portfolio company, enhancing their growth trajectories.
Ryan Buck — Venture Partner. Ryan Buck joined Vetted Capital in April 2025, bringing experience as the former President of Ethos Veterinary Health and a background with JAB Holdings. His expertise lies in veterinary health and operational management.
David Feitel — Venture Partner. David Feitel joined in March 2025, previously serving as General Counsel for Mars Veterinary Health and Banfield. He has led approximately $15 billion in veterinary mergers and acquisitions, providing valuable legal and strategic insight to the firm.
The broader team includes 7 veterinarians, 4 PhDs, and 12 operators with backgrounds at leading companies such as Mars, PetSmart, Petco, Trupanion, and Zoetis, enhancing Vetted Capital's domain expertise in the pet industry.
To pitch Vetted Capital, founders should visit their website at vetted-capital.com. It is recommended to include a comprehensive pitch deck that outlines the business model, market opportunity, competitive landscape, and financial projections. Founders should also detail their exit strategy and how their company fits within Vetted Capital's focus areas.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are preferred, as they can facilitate a more favorable review process.
In September 2025, Vetted Capital announced a significant pivot from its original plan to launch a blind pool fund due to challenging fundraising conditions. The firm transitioned to an independent sponsor model, allowing for structured deal-by-deal investments.
In October 2024, Vetted Capital had announced the first close of its planned blind pool fund, targeting $150 million to $300 million, but later decided against launching it. This pivot reflects the firm's adaptability to market conditions and its commitment to finding the best investment opportunities.
Vetted Capital has been featured in the Pitchbook H1 2024 Healthcare Funds Report, highlighting its differentiated specialization in the pet industry. Additionally, Axios covered the appointment of Brock Weatherup, providing insights into the firm's leadership changes.
What are Vetted Capital's investment criteria?
Vetted Capital focuses on consumer, healthcare, and technology sectors, particularly within the pet industry. They invest in platforms with less than five years to exit potential and those with over $1 billion exit potential, providing financing ranging from $20 million to $200 million.
How can founders pitch to Vetted Capital?
Founders can pitch to Vetted Capital through their website at vetted-capital.com. It is advisable to include detailed information about the business model, market potential, and exit strategy in the pitch deck.
What makes Vetted Capital different from other investors?
Vetted Capital distinguishes itself through its hands-on approach to value creation and its specialization in the pet industry. The team includes veterinarians and operators with backgrounds at leading companies like Mars and PetSmart, providing deep industry expertise.
What is Vetted Capital's geographic focus?
The firm primarily invests in the United States, although their original fund plan indicated a broader geographic allocation including North America, Asia Pacific, and Europe.
What is the typical check size for investments?
Vetted Capital typically invests between $20 million and $200 million in their portfolio companies, depending on the specific needs and growth potential of the business.
What kind of support do portfolio companies receive?
Vetted Capital offers hands-on support and strategic guidance to its portfolio companies, leveraging the expertise of its team to assist in operational challenges and growth strategies.
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