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UPNORTH AS is a Nordic venture capital firm founded in 2017, dedicated to building companies with a strong emphasis on profitability from the early stages. The firm operates with a bootstrap mentality, focusing on the development of innovative B2B SaaS solutions. UPNORTH AS is based in the Nordic region and has a team of experienced entrepreneurs and executives who bring a wealth of knowledge in business, finance, and technology.
Currently, UPNORTH AS manages a portfolio of four companies and has successfully exited one notable investment, Legala, a legal tech platform sold to stp.one. The firm is actively seeking to expand its operations and team, reflecting its commitment to supporting the growth of startups in the B2B SaaS sector.
UPNORTH AS primarily invests in the software as a service (SaaS) sector, specifically targeting business-to-business (B2B) applications. The firm focuses on early-stage investments, including pre-seed, seed, and seed-plus rounds. UPNORTH AS emphasizes the importance of building profitable companies from the outset, which aligns with its disciplined investment approach.
The firm seeks to partner with founders who share a commitment to profitability and innovation in the B2B SaaS space. UPNORTH AS prefers to engage with startups that demonstrate a clear path to revenue generation and sustainable growth. Their investment strategy is designed to provide strategic guidance and support to foster the development of successful software solutions.
UPNORTH AS has a notable portfolio that includes:
Additionally, UPNORTH AS achieved a successful exit with Legala (2019), a legal tech platform that was sold to the German company stp.one.
Jørgen Breiland: CEO, with a background in entrepreneurship and business management.
Andreas Eraker: CTO, specializing in technology development and implementation.
Janet Breiland: Office Management & Finance, experienced in financial operations and office management.
To pitch UPNORTH AS, founders should send an email to hello@upnorth.vc. It is advisable to include a concise pitch deck that outlines the business model, market opportunity, and financial projections. Response times may vary, but founders can expect to hear back within a few weeks.
UPNORTH AS runs a program designed to support the development of early-stage B2B SaaS companies. This program provides resources and mentorship to help startups navigate the challenges of building a profitable business.
As of March 2026, UPNORTH AS has been actively seeking new partners and employees to expand its operations. The firm continues to focus on building profitable B2B SaaS companies, as reflected in its portfolio and investment strategies.
What are UPNORTH AS's investment criteria?
UPNORTH AS invests primarily in early-stage B2B SaaS companies, focusing on profitability and sustainable growth. They look for startups that demonstrate a clear path to revenue generation.
How can I apply or pitch to UPNORTH AS?
Founders can reach out via email at hello@upnorth.vc to discuss potential investment opportunities. A detailed pitch deck outlining the business model, market opportunity, and financial projections is recommended.
What makes UPNORTH AS different from other investors?
UPNORTH AS operates with a bootstrap mentality, emphasizing profitability from the early stages of development. Their focus on building companies from the ground up sets them apart from traditional venture capital firms.
What is the geographic scope of UPNORTH AS's investments?
The firm primarily invests in the Nordic region, targeting startups that are based in or have a strong presence in this area.
What is the typical check size for investments?
While specific check sizes are not disclosed, UPNORTH AS focuses on pre-seed, seed, and seed-plus rounds, which typically range from smaller initial investments to larger follow-on funding as companies grow.
What kind of post-investment involvement can founders expect?
UPNORTH AS provides strategic guidance and support to its portfolio companies, leveraging the team's extensive experience in business and technology to foster growth and profitability.
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