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True Beauty Ventures is a venture capital firm based in the United States, specializing in the beauty and wellness sectors. Founded to support beauty brands at various stages of growth, the firm has made 20 investments over the past three years. Their investment range typically spans from $1 million to $5 million.
This firm invests exclusively in beauty, personal care, and wellness brands, targeting companies with around $2 million in revenue. True Beauty Ventures emphasizes compelling brand stories, proven product efficacy, consumer traction, omnichannel sales strategies, and strong profit margins in its investment thesis.
Notable portfolio companies include BeautyStat, Caliray, Cay Skin, Crown Affair, Dieux, evolvetogether, Feals, Iris&Romeo, Jupiter, K18, Kinship, Maude, Moon Juice, Sofie Pavitt, Face, The 7 Virtues, The Maker, Vacation, and Youthforia.
Submit your pitch through their form at truebeautyventures.com.
True Beauty Ventures often leads investment rounds, particularly in seed and Series A stages, to provide strong support for emerging brands.
The firm is open to follow-on investments, especially for brands that demonstrate significant growth and traction after initial funding.
While specific fund size details are not disclosed, True Beauty Ventures typically invests between $1 million and $5 million per company.
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