The Founder's Guide to

Swell VC

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Overview

Swell VC is a venture capital firm based in New York City, founded by Rusty Ralston and Jay Patil, who have over 15 years of experience in the industry. The firm specializes in pre-seed and seed-stage investments, targeting startups that are innovating in critical infrastructure sectors. Swell VC manages approximately $19 million in assets under management (AUM) across two funds and a special purpose vehicle (SPV). Fund II closed at $11.5 million in October 2024, marking a significant increase from the estimated $3.3 million of Fund I.

The firm has built a portfolio of over 24 companies, focusing on high-stakes systems that are vital for the economy, national defense, and human quality of life. Notable milestones include successful exits such as TapAd, which was acquired for $360 million, and mParticle, which has become a leading API middleware for enterprise marketers. Swell VC's commitment to understanding the unique insights of founders sets it apart in the venture capital landscape.

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Frequently Asked Questions

What are Swell VC's investment criteria?

Swell VC focuses on pre-seed and seed-stage investments in startups innovating in critical infrastructure sectors such as AI, space-tech, biotech, industrial, and commerce. They look for founders with technical depth and commercial instincts.

How can I pitch to Swell VC?

Founders can submit their pitches through the Swell VC website at swell.vc. It is recommended to include a clear overview of the business model, market opportunity, and team background in the pitch deck.

What makes Swell VC different from other venture capital firms?

Swell VC is distinguished by its focus on high-stakes systems that are essential for the economy and national defense. Their investment approach emphasizes understanding the unique insights of founders and providing tailored support.

What is the geographic scope of Swell VC's investments?

The firm primarily invests in startups based in the United States, focusing on those that are innovating in critical infrastructure sectors.

What is the typical check size for investments?

While specific check sizes are not publicly disclosed, Swell VC invests at the pre-seed and seed stages, which typically involves smaller initial investments compared to later-stage funding.

What kind of post-investment involvement does Swell VC have?

Swell VC actively supports its portfolio companies by leveraging its extensive network and providing operational support, mentorship, and follow-on investment opportunities.

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