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Super Ventures is an early-stage venture capital fund based in New York City, established to invest in companies that enhance perception and situational awareness through augmented reality (AR) technologies. Founded by Ori Inbar and Tom Emrich, the firm leverages deep expertise and extensive ecosystem relationships to support innovative startups in the AR sector. The fund has a total size of $1 billion and currently manages a portfolio of nine companies.
Since its inception, Super Ventures has focused on pre-seed and seed investments, targeting early-stage companies that are pioneering advancements in AR. The firm has developed a proprietary industry roadmap that informs its investment strategy, allowing it to identify promising startups that align with its mission. Notable milestones include the successful acquisition of portfolio company Nitero by AMD, showcasing the fund's ability to back companies that achieve significant exits.
Super Ventures specializes in providing pre-seed and seed capital to early-stage companies focused on augmented reality technologies. The firm invests in sectors such as AI, web3, media, and healthcare, with a strong emphasis on enhancing human-computer interactions. Their investment strategy is guided by a proprietary industry roadmap, which helps identify startups that are transforming the AR landscape.
The fund's geographic focus is primarily on North America, where it seeks to partner with innovative companies that are developing technologies aimed at improving perception and situational awareness. Super Ventures typically invests in companies that demonstrate strong potential for growth and scalability, and it values founders who possess a clear vision and a deep understanding of their market. The firm also benefits from a robust network that enhances its funding capabilities, providing portfolio companies with access to additional resources and strategic guidance.
Super Ventures has a diverse portfolio of nine companies, each contributing to the advancement of augmented reality and related technologies. Notable portfolio companies include:
This portfolio reflects Super Ventures' commitment to supporting innovative companies that are at the forefront of AR technology.
Ori Inbar: Founder & Managing Partner. Ori has extensive experience in the augmented reality space and is a co-founder of the Augmented World Expo (AWE). He has a strong background in technology and entrepreneurship, focusing on innovative solutions in AR.
Tom Emrich: Mentor & Advisor. Tom is known for his expertise in augmented reality and has played a significant role in guiding startups within this sector. His background includes various leadership roles in technology and venture capital.
To pitch to Super Ventures, founders should utilize the preferred channel available on their website at superventures.com. It is important to include a comprehensive pitch deck that outlines the business model, market opportunity, and team qualifications. Founders can expect a response within a reasonable timeframe, although specific timelines may vary based on the volume of submissions. Warm introductions are encouraged, as they can enhance the likelihood of securing a meeting with the investment team.
As of March 2026, Super Ventures continues to focus on its investment strategy in augmented reality technologies. The firm has successfully supported its portfolio companies, including notable exits such as Nitero's acquisition by AMD. The firm remains active in seeking new investment opportunities within the AR space, leveraging its extensive network and funding capabilities.
What are Super Ventures' investment criteria?
Super Ventures invests in early-stage companies focused on augmented reality technologies, specifically at the pre-seed and seed stages. The firm looks for startups that enhance human-computer interactions and demonstrate strong growth potential.
How can founders apply or pitch to Super Ventures?
Founders can pitch their ideas through the Super Ventures website at superventures.com. It is advisable to include a clear business model, market analysis, and details about the founding team in the pitch deck.
What makes Super Ventures different from other VC firms?
Super Ventures is one of the few venture capital firms dedicated specifically to augmented reality and related technologies. The firm leverages a proprietary industry roadmap and a vast network to provide strategic guidance and funding capabilities to its portfolio companies.
What is the geographic scope of Super Ventures' investments?
The firm primarily focuses on North America, seeking innovative startups within this region that are developing AR technologies.
What is the typical check size for investments?
Super Ventures provides pre-seed and seed capital, with check sizes varying based on the specific needs of the startup and the potential for growth.
What kind of post-investment involvement does Super Ventures have?
Super Ventures actively supports its portfolio companies through strategic guidance, access to industry connections, and insights from its proprietary roadmap, helping startups navigate the complexities of the AR landscape.
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