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Sterling Road is a venture fund founded in 2017 and based in San Francisco, California. The firm focuses on helping startups transition from initial ideas to generating significant revenue, primarily in the B2B sector. They manage a portfolio of 92 companies and aim to support around 20 startups each year.
Sterling Road invests in early-stage startups, providing initial investments ranging from $25,000 to $150,000. The firm targets companies in the SaaS and consumer sectors across Canada, the United Kingdom, and the United States. In addition to capital, they offer regular coaching to assist founders in achieving their business goals.
Notable companies in Sterling Road's portfolio include Hydra, which participated in a significant fundraising round with their support; Velma, whose founders credit Sterling Road's involvement as integral to their success; and Frenzy AI, which received hands-on support from Managing Partner Ash Rust.
Sterling Road runs a program called Sterling Road, which offers support to early-stage startups. Details on how to apply can be found on their website.
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