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StandUp Ventures is a venture capital firm based in Toronto, Canada, founded in 2017. The firm focuses on supporting seed-stage, for-profit technology companies that have at least one woman in a C-level leadership position. StandUp Ventures aims to create a more inclusive entrepreneurial environment by prioritizing equitable ownership among founders. The firm has a total AUM of approximately $56.5 million, combining the assets of Fund 1 and Fund 2.
StandUp Ventures has made significant strides since its inception, with a portfolio of 31 companies. The firm operates primarily in North America, specifically targeting Canada and the United States. Notable milestones include the successful deployment of Fund 1, which raised $21 million, and Fund 2, which has an initial close of over $30 million. The firm is backed by prominent LPs such as BDC Capital and RBCx, enhancing its credibility and reach within the venture capital landscape.
StandUp Ventures invests primarily in seed-stage technology companies located in Canada and the United States. The firm emphasizes the importance of having at least one woman in a C-level leadership role and equitable ownership among founders. Their investment strategy spans from pre-seed to Series A stages, targeting companies that are poised for significant growth and impact. The sectors of interest include digital health and SaaS, reflecting a commitment to technology-driven solutions.
StandUp Ventures seeks companies that demonstrate strong potential for innovation and market disruption. The firm looks for founders who are not only passionate about their ideas but also committed to fostering diversity within their teams. Deal structures typically involve equity investments, and the firm is open to co-investment opportunities with like-minded partners. This approach allows StandUp Ventures to maximize its impact while supporting the growth of women-led startups.
StandUp Ventures has funded a total of 31 companies, showcasing a diverse range of technology sectors. Notable portfolio companies include:
Approximately 75% of StandUp Ventures' portfolio companies have a woman CEO, highlighting the firm's commitment to gender diversity in leadership.
Michelle McBane: Managing Director; she founded StandUp Ventures in 2017 and has a background at MaRS Investment Accelerator Fund. Michelle is also an affiliate of the University of Toronto Health Innovation Hub.
Lucas Perlman: Principal; he plays a key role in sourcing and evaluating investment opportunities within the firm.
Katheleen Eva: Senior Associate; she supports the investment team in due diligence and portfolio management.
Jessica Weisz: Venture Partner; she brings extensive experience in venture capital and startup growth strategies.
Meredith Powell: Venture Partner; she joined the team in 2024 and contributes to the firm's mission of supporting women-led startups.
Timothée Eva: Receptionist; he manages administrative tasks and supports the team in daily operations.
To pitch to StandUp Ventures, founders should submit their applications through the funding application portal available at this link. The pitch deck should include key information such as the business model, market analysis, team composition, and financial projections. StandUp Ventures encourages warm introductions but also accepts direct applications.
Response times can vary, but founders can typically expect to hear back within a few weeks after submission. The firm values thorough and well-prepared pitches that align with their investment criteria.
In August 2024, StandUp Ventures announced the addition of Meredith Powell to their team, enhancing their expertise in supporting women-led startups. The firm also received fresh LP funding, further solidifying its financial backing and capacity to invest in promising companies.
As of 2024, StandUp Ventures has backed 44 founders across 28 companies, demonstrating a strong commitment to its mission. Fund 1, which consisted of 16 investments, achieved a collective portfolio valuation of approximately $1.2 billion, reflecting a 4.5x return from entry prices. The firm has also reported a conversion rate of over 20x from seed to Series A, indicating the effectiveness of its investment strategy.
What are StandUp Ventures' investment criteria?
StandUp Ventures invests in seed-stage technology companies that have at least one woman in a C-level leadership position and prioritize equitable ownership among founders. The firm focuses on sectors such as digital health and SaaS.
How can I apply or pitch to StandUp Ventures?
Founders can apply for funding through the StandUp Ventures website at this link. The application process typically requires a detailed pitch deck outlining the business model, market opportunity, and team composition.
What makes StandUp Ventures different from other VC firms?
StandUp Ventures is distinct in its commitment to investing in women-led startups and promoting leadership diversity. The firm emphasizes equitable ownership, ensuring that women in leadership roles have a significant stake in their companies.
What is the geographic scope of StandUp Ventures?
The firm primarily invests in companies located in Canada and the United States, focusing on the North American market.
What kind of post-investment involvement does StandUp Ventures have?
StandUp Ventures provides strategic support to its portfolio companies, leveraging its network and expertise to help founders navigate challenges and scale their businesses effectively.
What are the typical check sizes for investments?
While specific check sizes are not disclosed, StandUp Ventures focuses on seed-stage investments, which typically range from $100,000 to $1 million, depending on the company's needs and growth potential.
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