Discover if this is a suitable investor for your startup. If they are we'll make a warm introduction for free. Otherwise, we'll connect you with matching investors.
Softmatter Ventures, also known as Magic Hour, is an early-stage venture capital fund founded in 2017 by Jake Sargent and Matthew Scanlan. The firm operates out of New York City and focuses on investing in brands that promote environmental progress, human wellness, social consciousness, and cultural resonance. The founders established the fund with a vision to support innovative ideas that can transform consumer behavior and contribute positively to society.
As of now, Softmatter Ventures has made a total of 6 investments, primarily in the seed stage. The firm emphasizes its commitment to sustainability and social impact, seeking to partner with companies that align with these values. The fund's portfolio reflects its focus on sectors such as sustainable fashion, healthcare, and climate, showcasing a diverse range of consumer brands. Softmatter Ventures continues to evolve, adapting its strategies to meet the changing demands of the market while maintaining its core mission.
Softmatter Ventures invests in companies that offer products aimed at reducing waste, eliminating single-use plastics, and promoting sustainability across various sectors. The firm targets early-stage investments, specifically in the pre-seed, seed, and seed+ (extension) stages. Their geographic focus is primarily on North America, allowing them to engage closely with the local startup ecosystem.
The sectors of interest include sustainable fashion, healthcare, and climate, with a particular emphasis on consumer brands that promote environmental progress and social consciousness. Softmatter Ventures looks for innovative ideas that can transform consumer behavior and contribute positively to society. The firm values founders who demonstrate a commitment to sustainability and have a clear vision for their products. Deal structures typically involve equity investments, and the firm is open to co-investment opportunities with like-minded partners.
Softmatter Ventures has built a notable portfolio of companies that reflect its commitment to sustainability and social impact. Key portfolio companies include:
This diverse portfolio showcases Softmatter Ventures' dedication to supporting brands that prioritize sustainability and social responsibility.
Jake Sargent: Co-Founder of Softmatter Ventures, Jake has a background in consumer products and sustainability. He has been instrumental in shaping the fund's investment strategy and focus on environmental progress.
Matthew Scanlan: Co-Founder of Softmatter Ventures, Matthew brings expertise in venture capital and a passion for supporting brands that prioritize social consciousness. His leadership has guided the firm in identifying and nurturing innovative startups.
To pitch to Softmatter Ventures, founders should use the preferred channel of their website at magichour.vc or email hello@magichour.vc. The pitch deck should include a clear overview of the business model, market analysis, and sustainability impact. Founders can expect a response within a reasonable timeframe, although specific timelines are not disclosed. Warm introductions are appreciated but not required.
As of March 2023, Softmatter Ventures has made a total of 6 investments in early-stage companies focused on sustainability and social impact. The firm continues to seek out innovative brands that align with its mission of promoting environmental progress and human wellness.
Recent portfolio highlights include investments in companies like Naadam and True Botanicals, which exemplify the firm's commitment to ethical production and natural ingredients. Softmatter Ventures remains active in the venture capital space, looking for opportunities to expand its portfolio with like-minded brands.
What are Softmatter Ventures' investment criteria?
Softmatter Ventures focuses on early-stage investments in consumer brands that promote sustainability, human wellness, and social consciousness. They look for innovative ideas that can transform consumer behavior and contribute positively to society.
How can I apply or pitch to Softmatter Ventures?
Founders can pitch their ideas through the official website at magichour.vc or by emailing hello@magichour.vc. A clear presentation of the business model, market potential, and sustainability impact is essential.
What makes Softmatter Ventures different from other venture capital firms?
Softmatter Ventures distinguishes itself by focusing exclusively on brands that prioritize environmental progress and social consciousness. Their expertise in sustainability and consumer behavior allows them to provide tailored support to portfolio companies.
What is the geographic scope of Softmatter Ventures' investments?
The firm primarily invests in North America, allowing them to engage closely with startups in the region and support their growth effectively.
What is the typical check size for investments?
While specific check sizes are not disclosed, Softmatter Ventures typically invests at the seed stage, which generally involves smaller amounts compared to later-stage funding.
What kind of post-investment involvement can founders expect?
Softmatter Ventures provides strategic support to its portfolio companies, leveraging its expertise in sustainability and consumer behavior to help them innovate and scale their impact in the market.
All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.