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Softmatter Ventures, also known as Magic Hour, is an early-stage venture fund founded in 2017 by Jake Sargent and Matthew Scanlan. Based in New York City, the firm focuses on brands that promote environmental progress, human wellness, and cultural resonance. They manage a portfolio of 13 companies across various sectors.
Magic Hour invests in pre-seed to seed+ stage companies in North America, specifically targeting sectors like consumer goods, commerce, climate, and healthcare. The firm typically backs brands that aim to reduce waste, eliminate single-use plastics, and promote sustainability. Their check sizes and specific investment amounts are not disclosed.
Notable portfolio companies include Naadam, a fashion brand focused on ethical production; True Botanicals, a skincare company emphasizing natural ingredients; and Buffy, known for sustainable bedding. Other investments include Package Free, Evrnu, Ffora, The Coconut Cult, Seed, Minna, Nécessaire, Finless Foods, Tushy, Clare, and This Saves Lives.
Email hello@magichour.vc with your deck to pitch Softmatter Ventures.
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