The Founder's Guide to

Serena

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Overview

Founded in 2008, Serena is a prominent venture capital firm based in Europe, dedicated to investing in early-stage technology companies. With a robust team where over 50% have founded or led companies, Serena leverages significant operational experience to support its portfolio. The firm manages an impressive €1 billion investment program, focusing on innovation across various sectors. Serena has established a reputation for its deep involvement with portfolio companies, providing strategic guidance and access to a broad network of resources. The firm primarily invests in the early-growth stages, specifically targeting Pre-Seed, Seed, and Series A rounds. With a fund size of €300 million, Serena aims to back 15 to 20 teams annually, emphasizing sectors such as applied AI, energy transition, and consumer innovation. Its commitment to fostering innovation and supporting entrepreneurs positions Serena as a key player in the venture capital landscape.

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Frequently Asked Questions

What stages does Serena invest in?

Serena invests in early-growth stages, specifically from Pre-Seed to Series A. The firm targets 15 to 20 teams each year, providing funding to support their growth.

How do I pitch Serena?

Founders can pitch Serena through their website at serena.vc. The firm welcomes pitches from startups in their focus sectors, particularly those with innovative technology solutions.

What sectors does Serena focus on?

Serena focuses on sectors such as applied AI, energy transition, infrastructures, impact, and consumer innovation. The firm seeks to invest in scalable digital business models within these areas.

What is Serena's typical check size?

Serena typically invests between €100,000 and €15 million in initial funding, allowing for flexibility in supporting startups at various stages of their development.

Where does Serena invest geographically?

Serena primarily invests in Europe and the United States, focusing on innovative early-stage technology companies in these regions.

What is the application process for Serena?

Founders can apply by submitting their pitch through the Serena website. The firm prefers to receive pitches that clearly outline the business model and growth potential.

What portfolio support does Serena provide?

Serena adds value to its portfolio companies through deep operational involvement, offering strategic guidance, access to a broad network, and resources to help scale their businesses effectively.

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