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Sarona Space operates as a co-working space under Sarona Ventures Capital, a European fund dedicated to investing in Israeli startups. Founded in 2019, Sarona Space is located in multiple cities across Israel, including Tel Aviv, Kfar Saba, and Haifa, with plans for future locations in Jerusalem and Ashdod. The organization focuses on creating a vibrant high-tech ecosystem that supports the growth and development of startups.
Currently, Sarona Space manages a fund size of approximately $25 million, having grown from an initial $20 million at its launch in June 2022. The firm has successfully nurtured over 92 portfolio companies, including 7 unicorns, showcasing its commitment to fostering high-potential startups. Sarona Space is part of a broader network that includes notable LPs such as unicorn co-founders from TripActions, Verbit, and Deel.
Sarona Space primarily invests in early-stage B2B companies, specifically at the pre-seed, seed, and seed-plus stages. The sectors of interest include SaaS, fintech, insurtech, proptech, and retail-tech. The firm emphasizes strong post-investment international business development, providing a supportive environment tailored for high-tech startups. This includes access to a vast network of mentors and resources designed to facilitate collaboration and growth.
In their own words, Sarona Space aims to foster a high-tech ecosystem that supports early-stage B2B startups. The organization seeks founders who demonstrate strong potential for growth and innovation. Deal structures typically involve co-investment opportunities, allowing for a collaborative approach to funding and support.
Sarona Space boasts a diverse portfolio of over 92 companies, including notable names such as Ramp, Notion, and DEEL. The firm has successfully nurtured 7 unicorns within its portfolio, highlighting its effectiveness in identifying and supporting high-potential startups. Other notable portfolio companies include Buywith, a social ecommerce tool.
The presence of these companies illustrates Sarona Space's commitment to investing in innovative solutions across various sectors, particularly in software-centric verticals. The firm’s portfolio reflects a strong emphasis on B2B solutions, aligning with its investment focus.
Philippe Bouaziz — Founding partner with a background in family office investments, Philippe has been instrumental in establishing Sarona Space as a key player in the Israeli startup ecosystem.
Toot Shani — Partner at Sarona Space, Toot brings extensive experience in venture capital and startup development, focusing on B2B solutions.
David Debash — Partner with a strong background in technology investments, David specializes in identifying high-potential startups within the portfolio.
Morris Levy — Partner at Sarona Space, Morris has a wealth of experience in supporting early-stage companies, particularly in the tech sector.
To pitch to Sarona Space, founders should utilize the preferred channel of email at contact@saronaspace.com. It is essential to include a comprehensive pitch deck that outlines the business model, market analysis, and team background. Founders should expect a response time of approximately 2-4 weeks, depending on the volume of inquiries.
Warm introductions are highly valued, as they can enhance the likelihood of receiving a favorable response. Founders are encouraged to connect with current or past portfolio companies to facilitate introductions, which can significantly improve their chances of engaging with Sarona Space.
Sarona Space runs a single program, also named Sarona Space, which serves as a co-working and support hub for early-stage B2B startups. This program provides access to resources, mentorship, and a collaborative environment designed to foster innovation and growth.
Eligibility for the Sarona Space program includes early-stage B2B startups looking for support in their development and international business expansion. Interested founders can apply by visiting the Sarona Space website or contacting them directly via email.
In 2025, Sarona Space is expected to continue its active engagement in the Israeli VC landscape, as reported by Calcalist CTech. The firm has been investing actively as of 2024-2025, focusing on early-stage B2B startups.
Recent reports indicate that Sarona Space has successfully nurtured 7 unicorns within its portfolio, showcasing its effectiveness in identifying and supporting high-potential startups. The organization is also expanding its co-working spaces to new locations, including Jerusalem and Ashdod, to accommodate the growing demand for startup support.
What are Sarona Space's investment criteria?
Sarona Space invests in early-stage B2B companies, focusing on sectors such as SaaS, fintech, insurtech, proptech, and retail-tech. The firm looks for startups at the pre-seed, seed, and seed-plus stages that demonstrate strong growth potential and innovative solutions.
How can I apply or pitch to Sarona Space?
Founders can pitch their startups by visiting the Sarona Space website at saronaspace.com or by emailing contact@saronaspace.com. It is advisable to include a detailed business plan and information about the team and market opportunity in the pitch.
What makes Sarona Space different from other accelerators?
Sarona Space differentiates itself through its strong emphasis on international business development post-investment. The organization provides access to a vast network of mentors and resources tailored specifically for high-tech startups, fostering a collaborative environment that supports growth.
What is the geographic scope of Sarona Space's investments?
Sarona Space primarily focuses on startups based in Israel, but it also considers opportunities in the US and Europe. The firm aims to support companies that have the potential for international expansion.
What is the typical fund size and check size for investments?
The current fund size of Sarona Space is approximately $25 million. While specific check sizes are not disclosed, the firm typically invests in early-stage rounds, aligning with its focus on pre-seed, seed, and seed-plus stages.
What kind of post-investment involvement can founders expect?
Founders can expect significant post-investment support from Sarona Space, including access to a network of mentors, resources for international business development, and opportunities for collaboration within the co-working environment. The firm is committed to helping startups grow and succeed in their respective markets.
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