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Redrice Ventures is a UK-based venture capital firm that supports founders in building consumer brands and related B2B technology solutions. Founded to create meaningful and enriching brands, the firm has a portfolio of 7 companies and focuses on seed and Series A investments. They target companies generating revenue of up to £10 million, with aspirations to reach £100 million or more.
Redrice Ventures invests in seed and Series A stage companies, particularly in the consumer and commerce sectors. They seek brands that are products, services, platforms, or marketplaces, as well as retail tech solutions for consumer brands. The firm emphasizes a cause-driven approach, prioritizing companies with strong momentum and community engagement.
Notable portfolio companies include Untamed, a cat food brand that raised €11.6 million in Series B funding; By Rotation, a social fashion rental platform that secured €2.7 million; and Puresport, which raised £3.6 million to diversify its product range. Other investments include Luna Daily (€3.3 million for global expansion), Hylo (£2.5 million for expansion), Lovetovisit (€3.8 million for local tourism), and GoJoe (£2.4 million for a gamified health app).
Submit your pitch through their form at redriceventures.com.
Yes, Redrice Ventures often leads investment rounds, particularly in seed and Series A stages, to help shape the direction of their portfolio companies.
The firm is open to follow-on investments, especially for companies that demonstrate strong growth and alignment with their mission of community engagement.
Specific fund size details are not disclosed, but the firm focuses on investments in companies with revenue up to £10 million.
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