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Primetime Partners is an early-stage venture capital fund focused on improving the quality of living for older adults. Founded to address the challenges of an aging population, which is expected to reach nearly 2.1 billion individuals aged 60 and older by 2050, the firm operates globally. They target early-stage investments, particularly in seed and Series A+ rounds, with a strong emphasis on social impact.
The fund invests exclusively in the aging and longevity sectors, targeting early-stage companies across healthcare, financial services, consumer products, and media. Primetime Partners emphasizes social impact, particularly for low to moderate-income seniors, and seeks to redefine aging through innovative solutions.
Primetime Partners has backed notable companies such as Aidaly, which helps unpaid caregivers qualify for compensation; Bold, providing personalized exercise programs for older adults; and Butlr, an AI-enabled fall detection solution. Other investments include Cenegenics, a healthspan longevity tech platform, GetSetUp, an online community for skill learning, and Retirable, a retirement planning service.
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