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Primetime Partners is an early-stage venture capital fund based in New York, founded in July 2020. The firm focuses on investing in companies that improve the quality of life for older adults, particularly in the aging and longevity sectors. The fund was established to address the significant market opportunity presented by the aging population, which is projected to reach nearly 2.1 billion individuals aged 60 and older by 2050. Primetime Partners aims to redefine aging through strategic partnerships and investments.
The firm has a current AUM of approximately $32 million, having closed its first fund, Fund I, which invested in 36 startups and reported a 15% IRR. Primetime Partners is actively deploying its second fund, targeting $60 million, as of late 2024. The firm operates globally, with a particular emphasis on the United States, and is committed to enhancing the operational efficiency and market reach of its portfolio companies.
Notable milestones include being featured in a Harvard Business School case study and receiving coverage from major media outlets such as CNBC and TechCrunch. The firm’s founders, Alan Patricof and Abby Miller Levy, bring extensive experience in venture capital and wellness, further solidifying the firm’s reputation in the industry.
Primetime Partners exclusively targets early-stage companies in the aging and longevity sectors, particularly in seed and opportunistic Series A+ rounds. The firm emphasizes social impact, aiming to assist low to moderate-income seniors and family caregivers. Key investment areas include healthcare quality, care capacity, aging in place, and financial longevity. The firm’s investment strategy encompasses various verticals, including healthcare, financial services, consumer products, and media.
Primetime Partners seeks to invest in solutions that enhance healthcare quality and cost, improve care capacity for family caregivers, and activate healthcare benefits for older adults. The firm also focuses on infrastructure and services that enable seniors to live independently, as well as financial products and services aimed at improving financial security for older adults. This comprehensive approach positions Primetime Partners to capitalize on the significant market opportunity presented by the aging population, which is estimated to be an $8.3 trillion global market.
Primetime Partners has invested in several notable companies that align with its mission to improve the quality of life for older adults. The firm’s portfolio includes:
These investments reflect Primetime Partners’ commitment to enhancing the lives of older adults through innovative solutions across various sectors.
Alan Patricof: Co-Founder & Chairperson. Alan is a legendary venture capitalist, having founded Apax Partners and co-founded Greycroft Partners. He has a personal motivation for his work, as his wife has lived with Alzheimer's for over a decade. His extensive experience in the venture capital space positions him as one of America's most storied investors.
Abby Miller Levy: Co-Founder & Managing Partner. Abby previously served as the founding president of Thrive Global, a company founded by Arianna Huffington. She has also held the position of SVP Strategy & Growth at SoulCycle. Her background in wellness and entrepreneurship complements the firm's mission.
James Hueston: Associate. James brings experience in venture capital and a strong analytical background to the team.
Ray Jang: Principal. Ray has a background in finance and investment, contributing to the firm's strategic decision-making.
Zoe Zabor: Vice President. Zoe's expertise in operations and management supports the firm's portfolio companies in scaling effectively.
To pitch to Primetime Partners, founders should visit their contact page at https://www.primetimepartners.com/contact. The firm prefers a concise pitch deck that outlines the startup's mission, market opportunity, business model, and team background. Founders should include any relevant data or case studies that demonstrate the potential impact of their solution on older adults.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are encouraged, as they can facilitate a more favorable review process.
In August 2024, Alan Patricof participated in a CNBC interview discussing the firm's active fundraising and deployment strategies. The firm is currently in the process of deploying its second fund, which targets $60 million, as reported by Axios in November 2024. Primetime Partners has also been featured in various media outlets, including TechCrunch and Harvard Business School, highlighting its focus on the aging population and the longevity economy.
Additionally, the firm co-published a study on 'Aging in Place' with First Longevity in December 2021, showcasing its commitment to research and thought leadership in the sector.
What are Primetime Partners' investment criteria?
Primetime Partners invests in early-stage companies within the aging and longevity sectors, focusing on seed and opportunistic Series A+ rounds. The firm emphasizes social impact and seeks to assist low to moderate-income seniors and family caregivers.
How can I apply or pitch to Primetime Partners?
Interested parties can pitch their projects through the contact page on the Primetime Partners website at https://www.primetimepartners.com/contact.
What makes Primetime Partners different from other venture capital firms?
Primetime Partners uniquely focuses on the aging population and the longevity economy, targeting an $8.3 trillion market opportunity. The firm actively seeks founders over 50, leveraging their lived experiences with aging-related challenges.
What is the geographic scope of Primetime Partners' investments?
The firm operates globally, with a particular emphasis on the United States, investing in companies that improve the quality of life for older adults.
What is the typical check size for investments?
Primetime Partners typically invests between $250,000 and $1 million in seed and early-stage companies.
What kind of post-investment involvement does Primetime Partners have?
The firm provides strategic guidance and resources to its portfolio companies, enhancing their operational efficiency and market reach.
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