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Peterson Ventures is a venture capital firm located in Salt Lake City, Utah, specializing in seed-stage investments. Founded to support entrepreneurs, the firm typically invests between $500,000 and $2.5 million. They focus on building lasting partnerships with business builders in North America.
The firm invests primarily in seed-stage companies within the digital commerce and software as a service (SaaS) sectors. Peterson Ventures emphasizes backing strong, capital-efficient teams that are focused on achieving product-market fit in large and growing markets.
Notable portfolio companies include Allbirds, a footwear brand made with wool; Ethos Life, a consumer-friendly life insurance provider; and Lucid Software, which offers graphical web applications for collaboration. The firm has also seen successful exits, with companies acquired by Walmart, Gap Inc., and Salesforce.
To pitch Peterson Ventures, email contact@petersonventures.com with your deck.
Yes, Peterson Ventures often leads seed rounds, providing not just capital but also strategic support to their portfolio companies.
The firm is open to follow-on investments, particularly for companies that demonstrate strong growth and capital efficiency.
While specific fund sizes are not disclosed, Peterson Ventures typically invests between $500,000 and $2.5 million in seed-stage companies.
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