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Oxx is a venture capital firm founded in 2017 by Richard Anton and Mikael Johnsson. The firm operates from dual headquarters in London, United Kingdom, and Stockholm, Sweden. Oxx focuses on investing in European B2B software companies, particularly at the scale-up stage, when these companies have achieved product-market fit and are ready for growth. The firm has raised two funds to date, with Fund I totaling $133 million in 2020 and Fund II closing at $190 million in November 2023, representing a 40% increase in size.
Oxx's total assets under management (AUM) are approximately $323 million, supported by a diverse limited partner base that includes British Patient Capital, Saminvest, KfW Capital, Argentum, Pool Re, and Coeli. The firm is recognized for its proprietary 'Go-To-Market Fit' framework, which provides a structured methodology for building repeatable SaaS growth engines. Oxx has established itself as a key player in the European venture capital landscape, particularly in the B2B SaaS sector.
Oxx primarily invests in B2B software and SaaS companies across Europe, targeting firms at the Series A and B stages. The firm typically writes checks ranging from $5 million to $15 million, aiming to provide both capital and expertise to facilitate the transition from early momentum to sustainable success. Oxx emphasizes quality over quantity in its investments, seeking partnerships with companies that address complex challenges and demonstrate long-term potential.
The firm’s investment strategy is centered around its proprietary 'Go-To-Market Fit' framework, which helps portfolio companies develop scalable growth strategies. Oxx prioritizes investments in businesses that have proven product-market fit and are poised for growth, focusing on capital-efficient approaches to scaling. This philosophy allows Oxx to support its portfolio companies in achieving sustainable success while navigating the competitive landscape of the B2B software market.
Oxx's portfolio features a diverse range of notable companies in the B2B software sector, including:
These companies represent Oxx's commitment to investing in innovative solutions that address complex problems within the B2B software landscape.
Richard Anton - Co-founder & General Partner. Richard has extensive experience in venture capital and technology, having previously worked at leading firms in the industry.
Mikael Johnsson - Co-founder & General Partner. Mikael brings a wealth of knowledge in B2B software and has a strong track record in scaling technology companies.
Bob Thomas - Partner. Bob has a background in technology investments and has led numerous successful deals in the SaaS sector.
Phil Edmondson-Jones - Partner. Phil specializes in growth-stage investments and has a keen eye for identifying promising startups.
Ingrid Bonde Åkerlind - Principal. Ingrid focuses on sourcing and evaluating new investment opportunities within the B2B software space.
Gökçe Ceylan - Principal. Gökçe has expertise in operational support and works closely with portfolio companies to drive growth.
Ben Palmer - Investment Professional. Ben is involved in deal sourcing and due diligence, contributing to the firm's investment strategy.
Mark Lewis - Operating Partner. Mark provides operational guidance to portfolio companies, helping them scale effectively.
Robert Easton - Senior Advisor. Robert offers strategic insights and advice based on his extensive experience in the venture capital industry.
Carole Ginman - Head of Marketing. Carole manages the firm's marketing efforts and enhances its visibility in the startup ecosystem.
Jessica Lansén - Team Executive Assistant. Jessica supports the team in various administrative capacities, ensuring smooth operations.
To pitch Oxx, founders should use the email address info@oxx.vc. It is recommended to include a comprehensive pitch deck that outlines the business model, market opportunity, and growth strategy. Oxx appreciates clear and concise presentations that demonstrate a deep understanding of the market and the startup's competitive positioning.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are preferred, as they can facilitate a more effective initial engagement.
In November 2023, Oxx closed its second fund at $190 million, which is 40% larger than its first fund raised in 2020, which totaled $133 million. This significant increase in fund size reflects Oxx's growing reputation and commitment to supporting European B2B SaaS scale-ups.
Oxx continues to actively update its portfolio, showcasing a diverse range of investments in notable B2B software companies. The firm is recognized for its focus on quality investments and its proprietary 'Go-To-Market Fit' framework, which aids portfolio companies in achieving sustainable growth.
What are Oxx's investment criteria?
Oxx invests in European B2B software companies, particularly at the scale-up stage, focusing on those that have achieved product-market fit. The firm typically engages with companies at the Series A or B stage and seeks to partner with businesses that solve complex problems and demonstrate long-term potential.
How can I apply or pitch to Oxx?
Founders can pitch Oxx by reaching out via email at info@oxx.vc. It is advisable to include a detailed pitch deck that outlines the business model, market opportunity, and growth strategy.
What makes Oxx different from other venture capital firms?
Oxx is distinguished by its proprietary 'Go-To-Market Fit' framework, which provides a structured methodology for building repeatable SaaS growth engines. The firm emphasizes a capital-efficient growth philosophy, prioritizing quality investments over quantity.
What is Oxx's geographic scope?
Oxx focuses exclusively on European B2B software companies, leveraging its dual headquarters in London and Stockholm to engage with startups across the continent.
What is Oxx's post-investment involvement like?
Oxx actively supports its portfolio companies through its expertise in the B2B SaaS sector, helping them develop scalable growth strategies and navigate challenges in the competitive software landscape.
What is the typical fund size and check size for Oxx?
Oxx's current fund size is $190 million, with check sizes typically ranging from $5 million to $15 million for investments in portfolio companies.
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