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Oversubscribed Ventures is a Los Angeles-based early-stage venture capital firm founded by Erin Foster and Sara Foster. Established to focus on consumer technology and brands, the firm has carved a niche in supporting companies that resonate with their interests and values. The firm operates with a relationship-driven approach, emphasizing the importance of understanding customer needs and fostering cultural relevance for the brands they support.
The firm manages a fund size of $20 million, targeting investments primarily in the United States. Oversubscribed Ventures has participated in notable funding rounds, including a $10.3 million seed round for Noble Mobile in September 2025 and a $3 million funding round for Kudos in 2024. The firm is known for its commitment to early-stage investments, specifically in pre-seed, seed, and Series A rounds.
Oversubscribed Ventures has a diverse portfolio that includes companies across various sectors such as consumer technology, e-commerce, fintech, and lifestyle brands. The firm’s partners leverage their extensive experience in consumer-facing roles to provide strategic guidance and support to portfolio companies, helping them build brand trust and connect with their target audiences effectively.
Oversubscribed Ventures invests in early-stage consumer companies, particularly those that align with their interests and resonate with a largely female audience. The firm focuses on sectors such as consumer technology, e-commerce, fintech, and lifestyle brands. Their investment strategy encompasses pre-seed, seed, and Series A stages, allowing them to engage with startups at critical points in their development.
The firm emphasizes the importance of brand storytelling and go-to-market strategies in its investment thesis. They seek to partner with founders who can articulate their vision and connect authentically with their target markets. Oversubscribed Ventures aims to add significant value through brand strategy, audience engagement, and cultural relevance, ensuring that their portfolio companies can thrive in competitive landscapes.
While the firm does not disclose specific check sizes, their investment approach is characterized by a willingness to participate in rounds where they can provide strategic support rather than leading them. This positions Oversubscribed Ventures as a valuable co-investor for startups looking to enhance their market presence and brand identity.
Oversubscribed Ventures has built a diverse portfolio of companies, focusing on consumer technology and brands. Notable investments include:
This portfolio reflects the firm’s commitment to supporting innovative consumer brands that resonate with their target demographics, particularly those appealing to women.
Sara Foster (General Partner / Managing Member) — Co-founder of Favorite Daughter, Sara has a background as a creative operator and media entrepreneur. She previously served as co-lead creative for Bumble Bizz and Bumble BFF, bringing valuable experience in consumer engagement and brand strategy to Oversubscribed Ventures.
Erin Foster (General Partner / Managing Member) — Also a co-founder of Favorite Daughter, Erin is a creative operator with a strong focus on consumer technology. Her insights shape the fund's investment thesis, emphasizing the importance of cultural relevance and audience connection.
Phil Schwarz (Partner / Corazon Capital) — Phil supports Oversubscribed Ventures through his role at Corazon Capital, providing financial vetting and back-office support. His expertise enhances the firm’s operational capabilities and investment strategies.
To pitch Oversubscribed Ventures, founders should send an email to info@oversubscribedvc.com. The firm does not require a formal pitch form, allowing for flexibility in how startups present their ideas. It is recommended to include a clear narrative about the brand, its market positioning, and how it resonates with consumers, particularly women.
While there are no specific response time expectations disclosed, founders should be prepared for a rolling application cycle. Engaging with the firm through their website can also provide additional insights into their investment approach and portfolio.
In September 2025, Oversubscribed Ventures participated in a $10.3 million seed round for Noble Mobile, a mobile carrier that rewards customers for using less data. This investment highlights the firm’s ongoing commitment to supporting innovative consumer technology companies.
Earlier in 2024, the firm was involved in a $3 million funding round for Kudos, a disposable diaper company focused on sustainable materials. These recent activities underscore Oversubscribed Ventures' focus on early-stage investments in consumer brands that resonate with their target audience.
What are Oversubscribed Ventures' investment criteria?
Oversubscribed Ventures focuses on early-stage consumer technology and brands, particularly those that resonate with a largely female audience. They invest in pre-seed, seed, and Series A rounds, looking for companies where they can add significant value through brand strategy and audience engagement.
How can I pitch to Oversubscribed Ventures?
Founders can pitch to Oversubscribed Ventures by sending an email to info@oversubscribedvc.com. The firm maintains an open pitch policy and encourages startups to reach out directly through their website.
What makes Oversubscribed Ventures different from other VCs?
The firm emphasizes a relationship-driven approach, prioritizing understanding the customer and fostering cultural relevance for the brands they support. Their partners leverage their experience in consumer-facing roles to help founders build trust and connect with their target markets effectively.
What is the geographic focus of Oversubscribed Ventures?
Oversubscribed Ventures primarily invests in companies based in the United States, focusing on consumer technology and brands that align with their interests.
What is the typical check size for investments?
While specific check sizes are not disclosed, Oversubscribed Ventures typically participates in early-stage funding rounds, providing support where they can add strategic value rather than leading rounds.
What kind of post-investment support does Oversubscribed Ventures provide?
The firm adds value through brand strategy, audience trust, and storytelling, helping portfolio companies build cultural relevance and connect effectively with their target markets.
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