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Led By Reason (LBR) is a venture capital firm founded by Andrew Hooke and Angus Braham, both with extensive backgrounds in business, consulting, and government. The firm operates globally and focuses on early-stage investments, supporting companies that aim to positively impact communities and the environment. LBR emphasizes long-term partnerships with its portfolio companies to drive growth and innovation.
LBR invests in early-stage companies across sectors such as biotech, healthcare, fintech, energy, AI, SaaS, and food-agtech. The firm participates in funding rounds from pre-seed to Series B, aiming to maximize value creation through direct investment and hands-on collaboration with founders.
Notable portfolio companies include Smart Pension, a fintech firm simplifying pension auto-enrollment; Ayar Labs, specializing in semiconductor technology; Ascend Elements, focused on sustainable lithium-ion battery production; Humans Being, a sustainable activewear brand; Fearne & Rosie, a low-sugar jam company; Kit & Kin, offering eco-friendly baby products; Bidnamic, a marketing platform for Google Shopping; RevLifter, which personalizes eCommerce offers; and O3 Biotech, improving livestock feed quality.
Email your pitch deck to pitch@ledbyreason.com for consideration.
Yes, LBR often leads funding rounds, particularly in the early stages of investment.
LBR is open to follow-on investments, especially for companies demonstrating significant growth potential and alignment with their mission.
Specific fund size details are not disclosed, but LBR actively invests in multiple sectors at various stages.
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