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Founded in 2007 and based in Cottonwood Heights, Utah, Mercato is a growth-stage investment firm managing approximately $1.0 billion in assets. The firm has an active fund size of $400 million and focuses on partnering with entrepreneurs to build category-leading companies outside traditional venture-rich technology hubs. Mercato emphasizes delivering value while supporting businesses in underserved and underfunded geographies.
Mercato invests in growth-stage companies across healthcare, financial technology, and consumer services sectors. The firm typically engages with companies that have annual revenues exceeding $10 million and demonstrate significant year-over-year growth. Check sizes generally start at $10 million and above, aligning with their commitment to impactful investments.
Notable portfolio companies include Torus, which provides energy storage and management solutions; Cylinder Health, a digital healthcare provider for chronic gut conditions; Atomic, which develops payroll account connection infrastructure; Attain, a consumer data company enhancing marketing outcomes; Beam Benefits, an employee benefits platform for small businesses; and Cloud Elements, an API integration platform for SaaS providers.
Submit your pitch through their form at mercatopartners.com.
Yes, Mercato often leads investment rounds, particularly in growth-stage companies that align with their focus areas.
Mercato is open to follow-on investments, especially for companies that continue to demonstrate significant growth and potential.
Mercato's current active fund size is $400 million, part of their total assets under management of approximately $1.0 billion.
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