The Founder's Guide to

Mercato

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Overview

Founded in 2007 and based in Cottonwood Heights, Utah, Mercato is a growth-stage investment firm managing approximately $1.0 billion in assets. The firm has an active fund size of $400 million and focuses on partnering with entrepreneurs to build category-leading companies outside traditional venture-rich technology hubs. Mercato emphasizes delivering value while supporting businesses in underserved and underfunded geographies.

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Frequently Asked Questions

Does Mercato lead rounds?

Yes, Mercato often leads investment rounds, particularly in growth-stage companies that align with their focus areas.

What is Mercato's stance on follow-on investments?

Mercato is open to follow-on investments, especially for companies that continue to demonstrate significant growth and potential.

How large is Mercato's current fund?

Mercato's current active fund size is $400 million, part of their total assets under management of approximately $1.0 billion.

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