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LEAD (formerly leAD Sports & Health Tech Partners) is a VC firm founded by the Dassler family (Adidas founders). Based in Orlando, FL, managing ~$120M across multiple funds. Invested in 70+ companies at the intersection of sports, health, and technology. Operates LEAD One fund (~$100K checks) plus growth-stage funds.
Connected devices and smart wearables. AI-enabled fitness and wellness solutions. Preventive healthcare technology. Sports performance and analytics.
70+ portfolio companies. Notable: Simple Mills (2025 IVCA Portfolio Company of Year), ShipBob, Clearcover. 2 unicorns, 1 IPO, 29 acquisitions.
To approach LEAD, founders should visit their website at lead.vc to submit their pitch. The firm is particularly interested in innovative solutions in fitness, healthcare, and sports technology.
LEAD operates the LEAD One fund, which focuses on early-stage investments with check sizes around $100K. This program is designed to support startups at the intersection of sports, health, and technology.
LEAD invests in pre-seed, seed, and Series A stages.
Founders can pitch LEAD through their website at lead.vc.
LEAD focuses on fitness-wellness, healthcare, sports-tech, and wearables.
LEAD typically invests between $100K and $2M.
LEAD invests primarily in Europe and the United States.
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