The Founder's Guide to

Intuition Capital

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Overview

Intuition Capital is a venture capital firm founded in 2019 and based in New York, NY, with an additional presence in Los Angeles. The firm focuses on early-stage investments, particularly in technology, consumer goods, and marketplaces. Intuition Capital is recognized for its stealth approach and low-profile public relations strategy, which allows it to concentrate on making significant investments in outlier founders pursuing bold and contrarian ideas.

Since its inception, Intuition Capital has aimed to build a portfolio that reflects its commitment to innovation and disruption in traditional markets. The firm operates with a small team, estimated to be between 2-10 members, and emphasizes concentrated bets on a select number of companies. This approach aligns with its goal of providing substantial support and resources to its portfolio companies.

Intuition Capital has made approximately six disclosed investments, although specific details about these companies are not publicly available. The firm’s focus on early-stage investments positions it as a key player in the venture capital landscape, particularly for founders looking to make a significant impact in their respective industries.

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Frequently Asked Questions

What are Intuition Capital's investment criteria?

Intuition Capital focuses on early-stage investments in technology, consumer goods, and marketplaces. The firm seeks to partner with innovative founders who are pursuing bold and contrarian ideas that have the potential to disrupt traditional markets.

How can I pitch to Intuition Capital?

Founders interested in pitching to Intuition Capital can reach out via email at info@intuitioncap.com. It is advisable to include a clear overview of the business model, market opportunity, and the unique value proposition of the startup in the pitch.

What makes Intuition Capital different from other VC firms?

Intuition Capital distinguishes itself through its stealth approach and low-profile PR posture. The firm emphasizes concentrated investments in a select number of companies, allowing for deeper engagement and support for portfolio founders.

What is the geographic focus of Intuition Capital?

The firm primarily invests in North America, with a specific focus on the United States. This geographic concentration allows Intuition Capital to closely monitor market trends and support its portfolio companies effectively.

What is the typical check size for investments?

While specific check sizes are not disclosed, Intuition Capital focuses on seed-stage investments, which typically involve smaller funding amounts compared to later-stage rounds. The firm’s strategy emphasizes high-conviction investments in a limited number of companies.

What kind of support does Intuition Capital provide to its portfolio companies?

Intuition Capital provides strategic support and resources to its portfolio companies, leveraging its network and expertise to help founders navigate the challenges of building innovative businesses. This support is tailored to the specific needs of each company.

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