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In Revenue Capital is a venture capital firm founded in February 2023, headquartered in North America. The firm specializes in supporting early-stage B2B SaaS startups, particularly those in the vertical SaaS sector. In Revenue Capital operates under a unique model that integrates go-to-market (GTM) expertise with seed-stage venture capital, enhancing the success of its portfolio companies. This approach allows the firm to provide more than just financial backing; it ensures that experienced GTM executives take active, hands-on roles in the companies they invest in.
As of now, In Revenue Capital manages a portfolio of nine companies, focusing on those with an annual recurring revenue (ARR) between $500,000 and $1.5 million. The firm emphasizes the importance of product-market fit and the potential for partner ecosystem development in its investment strategy. In Revenue Capital's innovative Operator Immersive Capital model positions it as a leader in the venture capital space, particularly for B2B SaaS startups.
In Revenue Capital exclusively invests in B2B vertical SaaS companies that demonstrate significant growth potential. The firm targets startups with an annual recurring revenue (ARR) between $500,000 and $1.5 million, ensuring that they have achieved product-market fit. Investment criteria include a minimum annual contract value (ACV) of $30,000, which indicates a viable business model and revenue generation capability. The firm typically invests between $1 million and $3 million in seed equity, allowing for substantial initial support to help these companies scale.
Geographically, In Revenue Capital focuses on North America, aligning its investment strategy with the region's robust B2B SaaS market. The firm seeks founders who possess insider perspectives and have navigated the challenges of early-stage growth. By emphasizing the importance of go-to-market strategies, In Revenue Capital believes that this is the last true moat for startups, making it a critical factor in their investment decisions.
In Revenue Capital's portfolio consists of nine companies, each contributing to the B2B SaaS landscape. Notable portfolio companies include:
This diverse portfolio reflects In Revenue Capital's commitment to investing in companies that have achieved product-market fit and are positioned for growth within their respective sectors.
Justin Gray — Co-Founder & Managing Partner. Justin is a serial entrepreneur and go-to-market executive with a track record of successful exits totaling over $2.5 billion. His expertise lies in scaling B2B SaaS companies and developing effective go-to-market strategies.
Josh — Co-Founder (last name unconfirmed). Josh collaborates closely with Justin Gray and contributes to the firm's investment strategy and operational support for portfolio companies.
In Revenue Capital also has an Operating Partner Network that provides hands-on GTM support to portfolio companies, enhancing their operational capabilities and market strategies.
To pitch In Revenue Capital, founders should visit their website at inrevenue.capital. It is recommended to include a comprehensive pitch deck that outlines the startup's business model, market opportunity, and financial metrics. Founders should expect a response within a few weeks, and warm introductions are preferred but not mandatory.
In Revenue Capital was launched in February 2023, positioning itself as the first operator-immersive capital firm focused on early-growth investing. The firm has been actively deploying capital into its portfolio, which currently includes nine companies. As of now, there have been no public announcements regarding exits or additional funding rounds.
The firm has established a presence on various social media platforms, including Twitter, LinkedIn, Facebook, and YouTube, where they share insights and updates related to their investment activities.
What are In Revenue Capital's investment criteria?
In Revenue Capital focuses on B2B vertical SaaS companies with an annual recurring revenue (ARR) between $500,000 and $1.5 million. They require a minimum annual contract value (ACV) of $30,000 and look for evidence of product-market fit.
How can I pitch to In Revenue Capital?
Founders can pitch their startups through the firm's website at inrevenue.capital. It is advisable to include details about your product-market fit, revenue metrics, and growth potential in your pitch deck.
What makes In Revenue Capital different from other VCs?
In Revenue Capital employs an Operator Immersive Capital model, where experienced go-to-market executives take active roles in portfolio companies, providing hands-on support and guidance beyond traditional advisory roles.
What is the typical check size for investments?
The firm typically invests between $1 million and $3 million in seed equity, allowing for significant initial support to help startups scale effectively.
What geographic areas does In Revenue Capital focus on?
In Revenue Capital primarily invests in North America, aligning its strategy with the region's strong B2B SaaS market.
What kind of post-investment support does In Revenue Capital provide?
The firm provides hands-on support through its network of GTM executives, helping portfolio companies navigate challenges and leverage growth opportunities effectively.
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