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Homegrown Ventures is a venture capital firm based in the Middle East, focusing on early-stage consumer brands. They manage a portfolio of five companies and typically invest around $1 million in each. The firm targets brands with annual revenues between $2 million and $10 million.
This firm specializes in consumer goods, investing in companies at the pre-seed, seed, and Series A stages. Homegrown Ventures seeks out purpose-driven brands that demonstrate high growth potential and sustainable financials, particularly those led by brave founders with global ambitions.
Notable portfolio companies include Bambuyu, the UAE's first tree-free and plastic-free tissue brand; Gramiyaa, which provides pure cold-pressed oils; PawPots, a fresh pet food brand made from human-grade ingredients; Plaay, offering 100% clean ingredient chocolates; and Tarwi, which specializes in plant-powered nutrition.
To pitch Homegrown Ventures, email your deck to hello@homegrowncpg.com.
Yes, Homegrown Ventures often leads investment rounds, particularly in the pre-seed and seed stages.
The firm is open to follow-on investments, especially for companies that demonstrate strong growth and alignment with their mission.
While specific fund size details are not disclosed, they typically invest around $1 million per company.
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