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GroundForce Capital is a founder-led investment firm located in Venice, California, with a focus on growth-stage companies in the health and wellness sector. The firm typically invests between $10 million and $35 million and has a portfolio of 10 companies. They also maintain an additional office in Mill Valley, California.
This firm invests in growth-stage consumer brands and technologies that enhance lifestyles, particularly in health and wellness. GroundForce Capital targets companies with revenues between $20 million and $100 million for consumer brands and $10 million to $100 million for technologies and services.
Notable portfolio companies include Liquid Death, a sustainable canned water brand; Beyond Meat, focused on plant-based meat alternatives; and Thrive Market, an online healthy food marketplace. Other investments include Bobbie, an organic infant formula brand, and Apeel Sciences, which reduces food spoilage.
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