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Erlich & Co is a hospitality investment advisory firm founded in Switzerland, specializing in connecting private investors and family offices with hospitality projects. Established to serve the growing demand for boutique hotels and restaurant ventures, the firm operates primarily across Europe and the Middle East. Their model focuses on deal sourcing and advisory services rather than traditional venture capital, making them a unique player in the investment landscape.
The firm has built a reputation for its expertise in hospitality real estate, providing tailored services that include capital raising, asset sales advisory, and comprehensive consultation. Erlich & Co has successfully facilitated numerous high-profile projects, showcasing their ability to navigate the complexities of the hospitality sector. Their notable milestones include significant capital raises and successful project completions, further solidifying their position in the market.
Currently, Erlich & Co operates with a dedicated team of professionals, including Managing Partner & CEO Aaron Erlich, who leads the firm with extensive experience in hospitality transformation and marketing. Their office is strategically located in Switzerland, allowing them to effectively serve clients across Europe and the Middle East.
Erlich & Co specializes in investment opportunities within the hospitality sector, with a particular emphasis on boutique hotels and restaurant ventures. Their investment strategy encompasses a range of services, including deal sourcing, capital raising, asset sales advisory, and comprehensive hospitality consultation. The firm primarily targets high net worth individuals, family offices, restaurant groups, hotel owners, and hospitality entrepreneurs, providing tailored solutions to meet their unique investment needs.
The geographic focus of Erlich & Co spans Europe and the Middle East, where they identify exclusive hospitality projects that align with their investment thesis. They seek to connect private investors with high-potential opportunities, particularly in the boutique hotel and restaurant segments. The firm values partnerships with clients who share a vision for excellence in hospitality and are committed to maximizing investment returns.
Erlich & Co's deal structure preferences include a focus on real estate within the hospitality sector, allowing them to leverage their extensive network and expertise. They prioritize projects that demonstrate strong revenue potential and sustainable growth, ensuring that their clients receive the best possible advisory services.
Erlich & Co has been involved in several notable hospitality projects, showcasing their expertise in the sector. Key projects include:
Additionally, selected cases highlight their successful capital raises and project completions:
These projects reflect Erlich & Co's commitment to delivering high-quality investment opportunities within the hospitality sector.
Aaron Erlich: Managing Partner & CEO. Aaron has extensive experience in hospitality transformation and marketing, leading Erlich & Co with a focus on connecting private investors with exclusive projects.
Michael Brin: Head of Transformation, Europe. Michael specializes in operational strategy and project management within the hospitality sector, ensuring that projects align with market demands.
Alex Bach: Head of Marketing, Europe. Alex brings expertise in branding and market positioning, helping clients effectively communicate their value propositions in the competitive hospitality landscape.
To pitch to Erlich & Co, founders should reach out via email at office@erlich.co. It is essential to include a comprehensive deck that outlines the project, including financial projections, market analysis, and the unique value proposition. The firm prefers detailed information that demonstrates the project's potential for success.
Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are beneficial, as they can enhance the likelihood of a favorable response.
In recent months, Erlich & Co has been actively involved in several significant hospitality projects. Notably, they facilitated a €2.8M capital raise for a Michelin-starred restaurant expansion in Milan. Additionally, the firm completed an €18M restructuring and sale of a historic hotel in Geneva, achieving a 2.3x return for investors over four years.
Erlich & Co has also highlighted their ongoing projects, including a boutique hotel and private residence in the Gstaad area of Switzerland, which is projected to yield a 9% annual ROI. Another notable project is a restaurant space in Geneva, with potential annual revenue estimated at €5,000,000.
What are Erlich & Co's investment criteria?
Erlich & Co focuses on boutique hotels and restaurant ventures within the hospitality sector. They seek projects that demonstrate strong revenue potential and sustainable growth, primarily in Europe and the Middle East.
How can I apply or pitch to Erlich & Co?
Founders and entrepreneurs can pitch their projects by reaching out via email at office@erlich.co. It is advisable to provide a detailed overview of the project, including financial projections and market analysis.
What makes Erlich & Co different from traditional venture capital firms?
Unlike traditional VC firms, Erlich & Co operates as an investment advisory and deal sourcing intermediary, focusing specifically on the hospitality sector. They connect private investors with exclusive projects rather than managing a fund.
What is the geographic scope of Erlich & Co's investments?
The firm primarily invests in hospitality projects across Europe and the Middle East, leveraging their local expertise and extensive network in these regions.
What is Erlich & Co's post-investment involvement?
Erlich & Co provides ongoing advisory services to their clients, ensuring that projects are positioned for success. Their involvement may include strategic consultation and assistance with capital raising and asset management.
What is the typical check size for investments?
While specific check sizes vary by project, Erlich & Co has facilitated capital raises ranging from €1.2M to €18M, depending on the scope and potential of the hospitality venture.
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