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Emerge Ventures

Emerge Ventures is a venture capital firm based in Brazil that invests in and operates emerging consumer brands, focusing on sectors such as food, beverages, supplements, cosmetics, and pet products.

Recorded stages
Growth Equity
Recorded regions
Brazil, Latam

Online destinations

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Overview

Emerge Ventures is the first venture capital firm in Brazil dedicated exclusively to the consumer goods sector with an operational focus. Founded by Leonardo Tonini, ex-CMO of Mondelez, and Eduardo Moraes, founder of Latinex Brands, the firm combines capital investment with hands-on operational management of portfolio brands. Emerge Ventures targets growth-stage consumer brands with annual revenues between R$10 million and R$50 million, employing a proprietary acceleration methodology that covers consumer insights, multi-channel strategy, team structuring, and commercial performance management. Notable portfolio companies include Vhita, PetVi, and Scientific Skin Technology.

Focus

Emerge Ventures targets startups in the traction stage with annual revenues between R$10 million and R$50 million. The firm specializes in fast-moving consumer goods (FMCG) across five verticals: food, beverages, supplements, cosmetics, and pet products. Their investment strategy emphasizes strategic alignment, growth potential, and execution capability, providing both capital and practical expertise in marketing, distribution, and financial management.

Support

Emerge Ventures adds value to its portfolio companies through an operational management approach that includes consumer insights, multi-channel strategies, team structuring, and performance management. This hands-on methodology ensures that brands not only receive capital but also the expertise needed to thrive in competitive markets.

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