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DIG Ventures is a European venture capital firm founded by Ross Mason in 2018. Initially operating as a family office, the firm transitioned to institutional investing with the closing of its first fund, a $100 million vehicle, in April 2025. The firm is headquartered in Europe and focuses on early-stage investments in B2B software, particularly in sectors such as SaaS, AI, and Cloud Infrastructure.
With a portfolio of 13 companies, DIG Ventures emphasizes a hands-on approach to support founders through various stages of growth. The firm leverages the team's extensive experience in building, scaling, and exiting successful B2B software businesses. Notable milestones include the successful exit of MuleSoft, founded by Ross Mason, which was sold to Salesforce for $6.5 billion in 2018.
In addition to its investment activities, DIG Ventures is known for its commitment to fostering innovation in the tech sector. The firm operates primarily in Europe and the United States, with a focus on helping companies expand their reach across these markets.
DIG Ventures invests primarily in early-stage companies at the pre-seed and seed stages. The firm targets sectors such as SaaS, AI, and Cloud Infrastructure, reflecting its commitment to B2B software innovation. The typical check size ranges from $500,000 to $2 million, allowing for significant early-stage support.
The firm adopts a hands-on approach, providing critical support in areas such as go-to-market strategies, sales processes, product development, and fundraising. This support is particularly valuable for companies looking to expand from Europe to the United States, where DIG Ventures has established connections and expertise. The firm seeks founders who demonstrate strong technical backgrounds and a clear vision for their products, emphasizing the importance of adaptability and market understanding.
DIG Ventures has built a diverse portfolio of 13 companies, focusing on innovative solutions in the B2B software space. Notable portfolio companies include:
Among these, MuleSoft stands out as a notable exit, showcasing the firm's ability to identify and support high-potential companies in the B2B software sector.
Ross Mason: Founding Partner. Ross is the founder of MuleSoft, which was sold to Salesforce for $6.5 billion in 2018. He has extensive experience in building and scaling B2B software businesses.
Melissa Klinger: Partner. Melissa joined DIG Ventures after the MuleSoft acquisition and specializes in helping technical founders with go-to-market strategies.
Rytis Vitkauskas: Partner. Rytis brings expertise in investment strategies and has a strong background in technology startups.
Ruth Fenton: Head of Events. Ruth manages events and networking opportunities for portfolio companies.
Andrew Baldwin: Head of Finance. Andrew oversees financial operations and fund management.
Olivia Watson: EA & Office Assistant. Olivia supports the team with administrative tasks and office management.
To pitch DIG Ventures, founders should send an email to hello@dig.ventures. It is recommended to include a pitch deck that outlines the business model, market opportunity, and team background. Founders should expect a response within a few weeks, depending on the volume of inquiries.
Warm introductions are preferred but not mandatory. The firm values concise and clear communication in pitch materials, highlighting the unique aspects of the startup.
In April 2025, DIG Ventures closed its first institutional fund at $100 million, marking a significant milestone in its transition from a family office to a venture capital firm. This fund will focus on early-stage investments in B2B software, particularly in SaaS, AI, and Cloud Infrastructure.
Prior to this, DIG Ventures operated as a family office since its founding in 2018, making 13 investments during that period. The firm has gained recognition for its strong portfolio and the notable exit of MuleSoft, which was founded by Ross Mason.
What are DIG Ventures' investment criteria?
DIG Ventures focuses on early-stage investments in B2B software companies, particularly in sectors such as SaaS, AI, and Cloud Infrastructure. The firm invests at the pre-seed and seed stages, typically writing checks between $500,000 and $2 million.
How can founders apply or pitch to DIG Ventures?
Founders can reach out to DIG Ventures via email at hello@dig.ventures. It is advisable to include a concise pitch deck outlining the business model, market opportunity, and team background.
What makes DIG Ventures different from other VC firms?
DIG Ventures emphasizes a hands-on approach, providing extensive support in go-to-market strategies, sales processes, and product development. The team's experience in building and scaling successful B2B software businesses sets them apart.
What is DIG Ventures' geographic scope?
The firm primarily invests in Europe and the United States, with a focus on helping companies expand their reach across these markets.
What is DIG Ventures' post-investment involvement like?
DIG Ventures actively engages with portfolio companies, offering guidance in critical areas such as fundraising and market expansion. The firm aims to be a valuable partner throughout the growth journey.
What is the size of DIG Ventures' fund?
The firm closed its first institutional fund at $100 million in April 2025, transitioning from its previous family office structure.
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