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Founded to support early growth businesses in India, 12 Flags focuses on consumer brands, retail, healthcare, and consumer-tech companies. The firm emphasizes building brands tailored for the Indian market rather than replicating Western models. It promotes a long-term investment approach with a focus on transparency and good governance.
12 Flags invests in early growth businesses primarily in India, targeting sectors such as consumer, healthcare, and commerce. The firm typically engages in pre-seed to seed+ stages, providing capital to help startups scale effectively. Their investment philosophy encourages management teams to prioritize stakeholder value and sustainable growth over short-term profits.
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