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Willow Growth Partners is a venture capital firm based in Malibu, California, founded by Deborah Benton and Amanda Schutzbank. The firm focuses on early-stage capital for consumer brands, typically leading the first institutional round of financing for companies generating between $1 million and $5 million in revenue. They manage a portfolio of 9 companies and emphasize wellness and values-led initiatives.
Willow Growth Partners invests $2 million to $4 million in fast-growing consumer brands across sectors such as beauty, health, food, and pet products. They seek brands with strong margins, proven traction, and a compelling value proposition. Their investment strategy targets companies that demonstrate a clear market position and ethical values.
Notable portfolio companies include Goodles, a nutrient-packed mac and cheese brand; Bubble, offering affordable skincare; Maev, focused on family wellness for dogs and owners; Perelel, providing doctor-made vitamins; Manscaped, a men's grooming brand; and Kosas, known for makeup catering to skincare enthusiasts.
Deborah Benton and Amanda Schutzbank are the founders, both experienced in the consumer sector, focusing on wellness and values-led initiatives.
Submit your pitch through their form at willowgrowth.com or email hello@willowgrowth.com with your deck.
Yes, Willow typically leads the first institutional round of financing for brands generating between $1 million and $5 million in revenue.
Specific details about follow-on investments are not provided, but their focus is primarily on leading initial rounds.
Information regarding the size of their current fund is not disclosed.
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