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VGC Partners is a London-based early-stage private equity investor focused on the Attention Economy. Founded to invest in B2B companies, they manage a significant portfolio with a strong emphasis on how attention is acquired and monetized. Their investment range spans from £7 million to £25 million, targeting a limited number of companies each year.
VGC Partners invests between £7 million and £25 million in sectors related to the Attention Economy, including consumer, media, gaming, and marketing. Their investment thesis emphasizes companies that effectively engage audiences and monetize attention, particularly in areas like sports, entertainment, and content creation.
Notable companies in VGC Partners' portfolio include Epic Games, known for Fortnite and Unreal Engine; SuperAwesome, which focuses on internet safety for children; and Kick Game, a hybrid media platform and streetwear retailer. Other investments include Novel, Percival, Sproud, Iconic Images, Metropolis Studios, and 1966 Entertainment.
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