Discover if this is a suitable investor for your startup. If they are we'll make a warm introduction for free. Otherwise, we'll connect you with matching investors.
VGC Partners is an early-stage private equity investor based in London, UK, founded to capitalize on the Attention Economy, where human attention is a key economic driver. The firm focuses on investing in B2B companies that are innovating in how attention is acquired and monetized. Established with a clear vision, VGC Partners aims to support companies that are shaping the future of audience engagement.
Currently, VGC Partners manages a portfolio that includes notable names such as Epic Games and SuperAwesome, reflecting its commitment to high-growth sectors. The firm typically invests between £7 million and £25 million in a limited number of companies each year, ensuring a focused approach to its investments. VGC operates primarily in the UK and Europe, with a keen interest in sectors that drive the Attention Economy.
VGC Partners has achieved significant milestones, including successful exits from companies like SuperAwesome and Iconic Images. Their office is located at Portman House, 2 Portman Street, London, W1H 6DU, and they maintain a strong presence in the private equity landscape.
VGC Partners invests in early-stage B2B companies within the Attention Economy, targeting sectors that include consumer, media, gaming, fintech, and marketing. The firm’s investment strategy emphasizes acquiring and monetizing human attention, which is increasingly recognized as a valuable asset in today’s digital landscape. Their check sizes range from £7 million to £25 million, allowing them to support a limited number of companies each year.
The sectors of interest for VGC Partners encompass a wide array of opportunities. These include:
This diverse focus allows VGC Partners to identify and invest in companies that are at the forefront of the Attention Economy.
VGC Partners has built a notable portfolio that includes several high-profile companies across various sectors. Key investments include:
This diverse portfolio reflects VGC Partners' commitment to investing in companies that are shaping the Attention Economy and highlights their strategic focus on high-growth sectors.
Parminder Basran - Founding Partner & CEO. Parminder has extensive experience in private equity and venture capital, focusing on investments in the Attention Economy.
Dan Adasonla - Analyst. Dan supports the investment team with market research and analysis, contributing to the firm's decision-making process.
Dan Rookwood - Partner, Chief Brands Officer. Dan brings expertise in brand strategy and marketing, helping portfolio companies enhance their market presence.
Lee Veitch - Venture Partner. Lee has a background in technology investments and provides strategic insights to the firm's portfolio.
Nicky Allenby-Dilley - Chief of Staff. Nicky oversees operations and ensures the firm runs efficiently.
Nico MacDonagh - Principal. Nico focuses on sourcing and evaluating new investment opportunities within the Attention Economy.
Iain Slater - Chair (Non-Executive Board). Iain provides governance and strategic oversight to the firm.
Cheryl Calegari - Strategic Advisor (Non-Executive Board). Cheryl offers insights based on her extensive experience in the industry.
Nadia Kokni - Strategic Advisor (Non-Executive Board). Nadia contributes her expertise in business development and strategy.
Simon Morris - Chair of Novel (Non-Executive Board). Simon brings a wealth of knowledge in media and entertainment.
Nick Adcock - Strategic Advisor (Non-Executive Board). Nick provides strategic guidance based on his experience in the sector.
To pitch VGC Partners, founders should use the preferred channel available on their website at vgcp.co.uk. It is essential to include a comprehensive pitch deck that outlines the business model, market opportunity, and financial projections. VGC Partners appreciates detailed information that showcases the startup's potential for growth in the Attention Economy.
Response times can vary, but founders should expect a thorough review process. Warm introductions can enhance the chances of receiving a timely response, so leveraging connections within the industry may be beneficial.
As of March 2023, VGC Partners has continued to expand its portfolio with investments in companies that are shaping the Attention Economy. Notable recent activities include their involvement with Epic Games and SuperAwesome, reflecting their commitment to high-growth sectors.
VGC Partners has also seen successful exits from companies like Iconic Images, which was sold to Authentic Brands Group, and Metropolis Studios, sold to ACM. These exits highlight the firm's ability to identify and support companies that achieve significant market success.
What are VGC Partners' investment criteria?
VGC Partners focuses on early-stage B2B companies within the Attention Economy, particularly those that are innovating in how attention is acquired and monetized. They target sectors such as consumer, media, gaming, fintech, and marketing.
How can I apply or pitch to VGC Partners?
Founders can pitch to VGC Partners through their website at vgcp.co.uk. It is advisable to include a detailed business plan and financial projections in the pitch deck.
What makes VGC Partners different from other investors?
VGC Partners specializes in the Attention Economy, focusing on B2B companies that engage audiences and monetize attention. Their expertise in audience engagement strategies sets them apart from other investors.
What is the geographic scope of VGC Partners' investments?
The firm primarily invests in companies located in the UK and Europe, reflecting their commitment to supporting regional growth in the Attention Economy.
What is the typical fund size and check size for VGC Partners?
VGC Partners typically invests between £7 million and £25 million in each company, allowing them to maintain a focused investment strategy.
What kind of post-investment involvement does VGC Partners have?
VGC Partners provides strategic guidance and support to its portfolio companies, leveraging its expertise in audience engagement and monetization strategies to help them grow.
All trademarks, logos and brand names are the property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, trademarks, and brands does not imply endorsement.