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The Craftory is a consumer venture capital fund founded to invest in responsible consumer packaged goods (CPG) brands. Based in London and San Francisco, it manages $550 million in total capital. The firm focuses on supporting brands that aim to positively impact their category, society, and the planet.
The Craftory invests in growth-stage consumer brands within the CPG sector, specifically targeting Series A, B, and C funding rounds. They seek brands generating over $15 million in annual revenue and exhibiting a growth trajectory of at least 30% per year. The firm prioritizes partnerships with entrepreneurs committed to driving positive change.
Notable portfolio companies include NOTCO™ (plant-based alternative food), SEED (clinically-studied probiotics), Needed® (nutrition for pregnancy), DROPPS® (eco-friendly cleaning products), DYPER™ (bamboo diapers), Who Gives A Crap (toilet paper brand donating profits), TOMBOYX (gender-neutral apparel), Freddie’s Flowers (sustainable floristry), Allplants (plant-based meal delivery), HIPPEAS™ (organic chickpea snacks), and Edgard & Cooper® (natural pet food).
Submit through their form at https://thecraftory.io/contact-index.
The Craftory typically participates as a lead investor in funding rounds, particularly for growth-stage companies.
The firm is open to follow-on investments, especially for portfolio companies demonstrating strong growth and alignment with their values.
The Craftory manages a total capital of $550 million across its investment activities.
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