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The General Partnership is a venture capital firm founded to support builders in the technology sector. Established by Nick Chirls, a former partner at Notation Capital, and Katie Stanton, who has held leadership roles at Twitter and Color Genomics, the firm is based in the United States. The General Partnership focuses on investing both capital and hands-on support, referred to as 'sweat equity,' by embedding experienced professionals into the companies they partner with. This unique approach allows them to provide not just financial backing but also the expertise needed to navigate the challenges of building a successful business.
Currently, the firm operates with a focus on pre-seed, seed, and seed-plus stages, investing between $1 million and $15 million in various technology-driven sectors. The firm emphasizes operational support by embedding professionals into partner companies, which enhances their growth potential. The General Partnership has a notable portfolio that includes companies across consumer, creator-economy, and social sectors, showcasing their commitment to supporting innovative builders.
The General Partnership invests in formation and breakout companies within the technology sector. Formation companies are typically in the pre-seed and seed stages, ranging from pre-product market fit ideas to businesses with early traction. At this stage, the firm typically invests between $1 million and $5 million. Breakout companies, on the other hand, have achieved product-market fit and require senior talent, technical expertise, or go-to-market optimization for growth. Investments in breakout companies range from $5 million to $15 million or more.
The firm’s investment strategy encompasses various sectors, including consumer technology, the creator economy, and social platforms. Their distinctive approach includes embedding experienced professionals into partner companies to provide hands-on support, which they refer to as 'sweat equity.' This model not only provides financial resources but also enhances operational capabilities, making them a compelling partner for startups looking to scale effectively.
The General Partnership has built a diverse portfolio of notable companies across various sectors. Key portfolio companies include:
This portfolio reflects the firm’s commitment to investing in innovative solutions across technology-driven sectors.
Nick Chirls: Co-founder of The General Partnership, previously a partner at Notation Capital. He has extensive experience in venture capital and technology investments.
Katie Stanton: Co-founder of The General Partnership, former executive at Twitter and Color Genomics. She brings a wealth of knowledge in technology and media sectors.
The firm also employs a diverse team of builders, including engineers, recruiters, designers, sales leaders, writers, and product thinkers, all contributing to the operational support provided to portfolio companies.
To pitch The General Partnership, founders should visit their website at thegp.com. The firm prefers direct applications through their online platform. Founders should include a clear overview of their business model, market opportunity, and team background in their pitch deck. Response times may vary, but founders can expect to hear back within a few weeks. Warm introductions are appreciated but not required.
As of March 2026, The General Partnership continues to expand its portfolio with investments in innovative technology companies. Recent activity includes new investments in platforms focused on payments, AI, and education. The firm remains committed to supporting builders in the technology sector through its unique approach of embedding professionals into partner companies.
What are the investment criteria for The General Partnership?
The General Partnership focuses on formation and breakout companies in the technology sector. They typically invest in pre-seed and seed stages, providing $1 million to $5 million for formation companies and $5 million to $15 million for breakout companies.
How can I pitch to The General Partnership?
What makes The General Partnership different from other venture capital firms?
The General Partnership distinguishes itself by embedding experienced professionals into its portfolio companies, providing hands-on support and operational expertise alongside capital investment.
What is the geographic focus of The General Partnership?
The firm primarily invests in companies based in the United States, focusing on technology-driven sectors.
What is the typical check size for investments?
The General Partnership invests between $1 million and $15 million, depending on the stage of the company and its specific needs.
What kind of post-investment involvement does The General Partnership have?
The firm actively engages with its portfolio companies by embedding professionals who provide ongoing support, guidance, and expertise to help navigate growth challenges and optimize go-to-market strategies.
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