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SWaN & Legend Venture Partners is a US-based venture capital fund manager focused on multi-stage opportunities in the consumer sector. Founded to target exceptional management teams, they primarily take non-controlling minority stakes. The firm manages a portfolio of 24 companies and emphasizes active engagement with its investments.
SWaN & Legend invests in the consumer sector, specifically in Food & Hospitality, Retail & Commerce, Media & Sports, and Consumer Technology. They engage in pre-seed, seed, seed-plus, Series A, and Series B investments, supporting management teams as they navigate shifts in consumer behavior. Their approach includes providing mentorship and hands-on support post-investment.
Notable portfolio companies include La Lumiere, Tango Card, SocialRadar, and Sugar 23. Other investments include Capital Sports Ventures, Mindshow, Showfields, and SoapBox Soaps.
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SWaN & Legend typically takes non-controlling minority stakes, which means they often participate in rounds rather than leading them.
The firm actively engages with its portfolio companies, which may include follow-on investments to support growth and navigate market changes.
Specific fund size details are not disclosed, but the firm manages a portfolio of 24 companies across various stages of investment.
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