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ROKiT is a venture capital conglomerate founded in 2018 by Jonathan Kendrick and John-Paul DeJoria. The company operates globally, with offices in Pacific Palisades, California, as well as locations in China, Japan, India, the UK, Vietnam, and Singapore. ROKiT focuses on creating, acquiring, and managing a diverse range of consumer and technology businesses. The organization emphasizes 'compassionate capitalism,' aiming to provide affordable, premium products and services that enhance connectivity, health, and security.
Since its inception, ROKiT has developed a unique business model that differs from traditional venture capital firms. It owns majority or 100% of its ventures, allowing for direct operational control rather than minority stakes. This approach enables ROKiT to ensure that its offerings not only succeed financially but also contribute positively to society. The firm has made notable strides in various sectors, including telecom, healthcare, consumer goods, media, mobility, and energy.
ROKiT invests across multiple sectors, including telecom, healthcare, consumer goods, media, mobility, and energy. The firm’s investment strategy includes a diverse range of products and services, such as mobile phones equipped with telemedicine features, WiFi services through ROKiT Cities aimed at developing communities, health supplements under ROKiT Health, e-bikes manufactured by ROKiT Ride, and a line of alcoholic beverages branded as ROKiT Spirits. The company’s check sizes vary, but it emphasizes direct ownership and operational involvement in its ventures.
Geographically, ROKiT has a global reach, with investments spanning North America, Europe, Africa, Latin America, the Middle East, and Southeast Asia. The firm seeks to partner with founders who share its vision of compassionate capitalism and are committed to delivering high-quality, accessible products. ROKiT's unique approach combines operational support with a focus on innovative product development, ensuring that its portfolio companies thrive in their respective markets.
ROKiT's portfolio includes a variety of notable products and services that reflect its diverse investment strategy:
Additionally, ROKiT has ventured into 3D content production and distribution through ROKiT FLiX, a streaming platform, and operates ROKiT Studios for global content creation. The company’s commitment to innovation is evident in its wide-ranging product offerings, which aim to enhance connectivity, health, and security for consumers worldwide.
Jonathan Kendrick: Co-Founder of ROKiT, Kendrick leads operations and has a background in entrepreneurship and business management.
John-Paul DeJoria: Co-Founder of ROKiT, DeJoria is a serial entrepreneur known for co-founding Paul Mitchell hair care and Patrón Tequila. His expertise spans consumer goods and brand development.
When pitching to ROKiT, include details about how your product enhances connectivity, health, or security. Highlight any unique technology or community-focused aspects of your business.
In 2019, ROKiT sponsored the Williams Racing Formula 1 team, marking a significant partnership in the sports industry. However, this partnership ended amid a legal dispute regarding financial projections made by ROKiT.
As of March 2026, ROKiT continues to expand its product offerings, focusing on innovative technology and community-focused solutions. The firm remains active in developing its e-bike manufacturing capabilities and enhancing its wellness product line.
What are ROKiT's investment criteria?
ROKiT invests in companies across telecom, healthcare, consumer goods, media, mobility, and energy sectors. The firm looks for innovative products that align with its philosophy of compassionate capitalism, focusing on affordability and accessibility.
How can startups apply or pitch to ROKiT?
Startups interested in partnering with ROKiT should prepare a detailed pitch deck that outlines their business model, market potential, and alignment with ROKiT's values. While specific application forms are not mentioned, reaching out through their website's contact form is recommended.
What makes ROKiT different from traditional venture capital firms?
Unlike traditional VCs, ROKiT operates as a holding company that owns majority or 100% of its ventures. This allows for direct operational control and a focus on long-term success rather than short-term financial returns.
What is ROKiT's geographic scope?
ROKiT has a global investment reach, with operations in North America, Europe, Africa, Latin America, the Middle East, and Southeast Asia. This extensive geographic footprint enables the firm to tap into diverse markets and consumer needs.
What kind of post-investment involvement does ROKiT have?
ROKiT provides operational support to its portfolio companies, leveraging its global network to enhance product development and market reach. The firm emphasizes collaboration and innovation to ensure the success of its ventures.
What is the typical check size for ROKiT's investments?
While specific check sizes are not disclosed, ROKiT's investment strategy focuses on direct ownership, suggesting that investments may vary significantly based on the venture's needs and potential.
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