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Pure Ventures is a California-based venture capital firm that invests in early-stage companies, focusing on the health of founders as a key to business success. The firm manages a portfolio of 20 companies and targets post-seed and Series A stages. Their investment strategy encompasses sectors such as frontier technology, deep tech, and consumer packaged goods.
Pure Ventures invests in early-stage companies across frontier technology, deep tech, and consumer products, with a specific emphasis on post-seed and Series A stages. The firm is particularly dedicated to supporting the mental health and personal development of founders through its Heartwood Collective program.
Notable portfolio companies include MUD/WTR, a functional beverage company; Sweet.io, a B2B NFT platform; Juneshine, a hard kombucha brand; and Zbiotics, a maker of engineered probiotics. Other investments include Great American Plant Company, Unagi, Oats Overnight, and Wasted.
Pure Ventures runs the Heartwood Collective program, which focuses on founder wellness and mental health. This program offers resources and support for personal development, enhancing the overall health of entrepreneurs.
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