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Optimizer Invest is a venture capital firm founded in late 2012 in Malta by a group of successful IT entrepreneurs, including Andre Lavold, Henrik Persson Ekdahl, and Mikael Riese Harstad. The firm focuses on supporting early-stage companies by providing capital and operational expertise to help them reach their full potential. With a presence in Malta, Stockholm, and London, Optimizer Invest leverages its founders' extensive backgrounds in digital entrepreneurship to foster growth in sectors such as iGaming, fintech, and ecommerce.
As of now, Optimizer Invest has made 25 investments and has raised over €150 million across its portfolio. The firm has a strong track record, including three IPOs and more than 30 M&A transactions, with a total merger value exceeding €1 billion. The firm operates primarily in Europe and the UK, focusing on technology-driven businesses that cater to consumer-oriented online markets.
Optimizer Invest primarily invests in early-stage companies, particularly in the sectors of iGaming, fintech, lead generation, and ecommerce. The firm targets pre-seed, seed, seed+, Series A, Series B, and growth equity stages, making it versatile in its investment approach. The firm aims to support consumer-oriented online businesses, utilizing its expertise in entrepreneurship and digital lead generation to drive success.
Investments typically range from early-stage funding to growth equity, with a keen interest in technology-driven businesses. Optimizer Invest looks for founders who demonstrate strong entrepreneurial spirit and a clear vision for their companies. The firm prefers to engage in operational support alongside capital investment, ensuring that portfolio companies have the resources they need to scale effectively.
Optimizer Invest's portfolio includes 25 companies, with notable names such as:
In addition to these active investments, Optimizer Invest has achieved notable exits, including Betit Group, iGaming Cloud, Catena Media, and Gaming Innovation Group, showcasing its ability to identify and nurture successful ventures.
Petter Moldenius: CEO with extensive experience in digital entrepreneurship and venture capital.
Dario Bezzina: CEO of Optimizer Invest, known for his leadership in supporting early-stage companies.
Anders Berglund: CEO of Skilling, bringing expertise in the fintech sector.
To pitch Optimizer Invest, founders should submit their proposals through the online form available at Submit your Pitch. The pitch deck should include a clear overview of the business model, market analysis, and financial projections. Optimizer Invest typically responds within a few weeks, and warm introductions are preferred but not mandatory.
As of October 2023, Optimizer Invest has made significant strides in the venture capital space, with a total of 25 investments and notable exits including Catena Media's IPO on NASDAQ Stockholm and Gaming Innovation Group's listing on the Oslo Stock Exchange. The firm continues to focus on expanding its portfolio in the fintech and iGaming sectors.
Recent activities include ongoing engagement with portfolio companies to enhance their operational capabilities and market presence, reflecting Optimizer Invest's commitment to supporting early-stage businesses.
What are Optimizer Invest's investment criteria?
Optimizer Invest focuses on early-stage companies in sectors such as iGaming, fintech, lead generation, and ecommerce. The firm looks for technology-driven businesses with strong consumer orientation.
How can I pitch to Optimizer Invest?
Founders can submit their pitch through the firm's website at Submit your Pitch or via email at investments@optimizerinvest.com.
What makes Optimizer Invest different from other VCs?
Optimizer Invest is founder-funded, meaning it does not rely on external LPs. This allows the firm to maintain a flexible investment strategy and provide operational support alongside capital.
What is the geographic focus of Optimizer Invest?
The firm primarily operates in Europe, with a strong presence in Malta, Stockholm, and London, targeting startups within these regions.
What is the typical check size for investments?
Optimizer Invest invests across various stages, from pre-seed to growth equity, with check sizes varying based on the stage and needs of the startup.
What kind of support can portfolio companies expect?
Optimizer Invest provides operational expertise and guidance to its portfolio companies, helping them scale their operations and enhance market presence.
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