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Lyra Growth Partners is a venture capital firm founded in 2015 by Charles Chang in Vancouver, Canada. The firm emerged following Chang's successful exit from Vega, a plant-based nutritional brand sold to White Wave Foods for $550 million. Lyra Growth Partners operates as a principal investor, utilizing its own capital to support visionary entrepreneurs and brands, particularly in the consumer sector.
Currently, the firm focuses on health and wellness brands, emphasizing personal care, food & beverage, lifestyle, and beauty sectors. Lyra Growth Partners has established itself as a key player in the North American market, with a commitment to partnering with companies that demonstrate strong brand identities and engaged fanbases. The firm operates without external limited partners, allowing for a flexible investment approach tailored to the needs of its portfolio companies.
Lyra Growth Partners invests at the seed and growth equity stages, primarily targeting health and wellness consumer brands. Their investment strategy encompasses a variety of sectors, including personal care, food & beverage, lifestyle, and beauty. The firm seeks to partner with brands that possess a clear vision, a principled team, and a differentiated identity in the marketplace.
Investment criteria include companies with $5 million or more in revenue, a strong brand presence, and an engaged customer base. Lyra Growth Partners emphasizes a digitally focused and omnichannel approach, looking for brands that are disruptive and innovative. The firm values alignment with its portfolio companies and offers flexible terms to support their growth trajectory.
Lyra Growth Partners has made several notable investments in the health and wellness sector, including:
Charles Chang: President & Founder; previously founded Vega, leading it from $150K/year to a $550M exit. Chang is recognized as a prominent figure in the Canadian consumer brand space.
Milan Roy: CFO; responsible for financial strategy and operations, bringing extensive experience in financial management.
Brady Patterson: Senior Associate; focuses on sourcing and evaluating investment opportunities within the consumer sector.
Maggie Ko: Director of Finance; oversees financial reporting and compliance, ensuring the firm's financial health.
Brendan Brazier: Advisor & Investor; brings expertise in plant-based nutrition and sustainable business practices.
Mougeh Tirgar: Office Manager, Senior Executive Assistant; supports daily operations and administrative functions within the firm.
To pitch Lyra Growth Partners, founders should use the contact email hello@lyragrowth.com. A comprehensive pitch deck should include the brand's vision, market strategy, and team dynamics. The firm prefers a digitally focused approach and values brands that demonstrate a clear differentiation in the market.
Response times may vary, but founders can expect feedback within a few weeks. Warm introductions are beneficial but not mandatory.
In 2023, Lyra Growth Partners continued to expand its portfolio with investments in innovative health and wellness brands. The firm remains active in the market, seeking opportunities that align with its investment thesis.
Notably, the firm celebrated the successful exit of Vega, which was sold to White Wave Foods for $550 million, marking a significant milestone in its investment history.
What are Lyra Growth Partners' investment criteria?
Lyra Growth Partners invests in health and wellness consumer brands at the seed and growth equity stages. They look for companies with $5 million or more in revenue, a strong brand identity, and an engaged fanbase.
How can I pitch to Lyra Growth Partners?
Founders can pitch Lyra Growth Partners by visiting their website at lyragrowth.com and using the contact email hello@lyragrowth.com. A well-prepared pitch deck should include details about the brand's vision, team, and market strategy.
What makes Lyra Growth Partners different from other investors?
Lyra Growth Partners operates as a principal investor, utilizing its own capital and providing strategic partnership beyond financial investment. The firm emphasizes alignment with portfolio companies and offers flexible terms tailored to their growth needs.
What is the geographic focus of Lyra Growth Partners?
The firm primarily invests in North America, with a strong emphasis on Canadian consumer brands.
What types of support do portfolio companies receive?
Lyra Growth Partners provides operational support, strategic guidance, and access to a network of industry contacts, leveraging the founder's extensive experience in building consumer brands.
What is the typical check size for investments?
While specific check sizes are not publicly disclosed, Lyra Growth Partners focuses on seed and growth equity investments, indicating a range that aligns with early-stage and scaling companies.
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