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Lucas Brand Equity (LB Equity) is a New York-based venture capital firm that specializes in early-stage investments. Founded to partner with brands addressing consumer pain points, LB Equity focuses on sectors like wellness, longevity, and personal care. The firm emphasizes sustainability and social impact in its investment strategy.
LB Equity invests in emerging brands within the wellness and beauty sectors, including regenerative health, longevity, human performance, fitness, nutrition, and natural beauty. The firm also considers select opportunities in food and beverage. Investments typically target pre-seed to seed+ stages, supporting companies with high growth potential that align with its core values.
Notable portfolio companies include Soapbox, which offers clean personal care products; Defunkify, specializing in eco-friendly fabric care; and Mad Rabbit, focused on effective tattoo care products.
Submit your pitch through their form at lbequity.com.
Yes, LB Equity often leads investment rounds, particularly in the pre-seed and seed stages.
LB Equity is open to follow-on investments in portfolio companies that demonstrate continued growth and alignment with their values.
Specific fund size details are not disclosed, but LB Equity focuses on early-stage investments in the wellness and beauty sectors.
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