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GroundForce Capital is a founder-led investment firm located in Venice, California, with a focus on growth-stage companies in the health and wellness sector. The firm typically invests between $10 million and $35 million and has a portfolio of 10 companies. They also maintain an additional office in Mill Valley, California.
This firm invests in growth-stage consumer brands and technologies that enhance lifestyles, particularly in health and wellness. GroundForce Capital targets companies with revenues between $20 million and $100 million for consumer brands and $10 million to $100 million for technologies and services.
Notable portfolio companies include Liquid Death, a sustainable canned water brand; Beyond Meat, focused on plant-based meat alternatives; and Thrive Market, an online healthy food marketplace. Other investments include Bobbie, an organic infant formula brand, and Apeel Sciences, which reduces food spoilage.
Submit your pitch through their form at groundforcecapital.com.
Yes, GroundForce Capital often leads investment rounds, particularly in growth-stage companies within their focus sectors.
The firm is open to follow-on investments, especially for companies that demonstrate strong growth and alignment with their investment thesis.
While specific fund sizes are not disclosed, GroundForce Capital typically invests between $10 million and $35 million in each company.
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