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Good Brands AG, founded in 2016, is a venture capital firm based in Mannheim, Germany. The firm specializes in early-stage investments, managing a portfolio of 20 companies primarily in the DACH region. Their focus is on direct-to-consumer startups, particularly in dietary supplements and functional cosmetics.
Good Brands AG invests in pre-seed and seed stage D2C startups, with a maximum check size of €250,000. The firm emphasizes innovative ideas, especially in dietary supplements and functional cosmetics, while also considering groundbreaking concepts across various sectors.
Notable portfolio companies include Start Now Consulting GmbH, associated with entrepreneur Judith Williams, which aids unique startups in achieving success.
Submit your pitch through their form at goodbrands-ag.com or email your deck to kontakt@goodbrands-ag.com.
Yes, Good Brands AG often leads investment rounds in the startups they back, particularly in the pre-seed and seed stages.
The firm is open to follow-on investments, depending on the performance and potential of the portfolio companies.
The specific size of Good Brands AG's current fund is not publicly disclosed, but they actively manage a portfolio of 20 companies.
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