The Founder's Guide to

Genuine Capital

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Overview

Genuine Capital Ventures LP is a venture capital firm founded by Mike, dedicated to providing scale capital for early-stage B2B businesses. Established with a mission to enhance productivity and efficiency through technology, the firm operates with a global network of founders, operators, and investors. Genuine Capital primarily focuses on the SaaS sector, investing in companies that develop innovative solutions aimed at improving business processes.

The firm is headquartered in the United Kingdom and has a strong presence in Europe and the United States. Genuine Capital's investment strategy emphasizes early-stage funding, particularly in the pre-seed, seed, and Series A stages. The firm typically invests up to £400,000 per opportunity, allowing it to support a diverse range of startups in their formative years.

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Frequently Asked Questions

What are Genuine Capital's investment criteria?

Genuine Capital invests in early-stage B2B businesses, particularly in the technology sector, with a focus on SaaS companies. The firm typically targets pre-seed, seed, and Series A stages, investing up to £400,000 per opportunity.

How can I apply or pitch to Genuine Capital?

Founders can pitch their ideas through the firm’s website at genuinecap.com. It is advisable to include a detailed business plan and information about the team and market opportunity.

What makes Genuine Capital different from other VC firms?

Genuine Capital focuses exclusively on early-stage B2B technology companies, particularly those enhancing productivity and efficiency. This specialized focus allows the firm to provide tailored support to its portfolio companies.

What is the geographic scope of Genuine Capital's investments?

The firm invests globally, with a particular emphasis on opportunities in Europe, the United Kingdom, and the United States.

What kind of post-investment involvement does Genuine Capital have?

While specific details on post-investment involvement are not disclosed, the firm’s focus on early-stage companies suggests a hands-on approach to supporting portfolio growth.

What is the typical check size for investments?

Genuine Capital typically invests up to £400,000 in each opportunity, allowing for significant support during the critical early stages of business development.

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