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Friends Capital is a venture capital firm based in Stockholm, Sweden, founded by Markus Kullendorff and Åke Lundén, both seasoned tech entrepreneurs. The firm focuses on fast-growing Nordic tech companies, leveraging both their own capital and funds from associates. They currently manage a portfolio of six companies.
Friends Capital invests in the technology sector, specifically targeting fast-growing companies in the Nordic region. They participate in seed, Series A, and Series B funding rounds, with a focus on SaaS, commerce, marketing, and healthcare. The firm emphasizes capital-efficient growth to minimize dilution for entrepreneurs and takes a hands-on approach as active minority investors.
Notable portfolio companies include InsertCoin, a gamification and engagement SaaS; Match-2-One, a programmatic advertising SaaS; Apprl, an influencer marketing SaaS; Doktor.se, Sweden’s fastest-growing online doctor service; Non-stop Gym, Switzerland's fastest-growing low-cost gym operator; and Benify, a world-leading employee benefits SaaS platform.
Markus Kullendorff - Co-founder, experienced tech entrepreneur and co-founder of Benify. Åke Lundén - Co-founder, also a seasoned tech entrepreneur with a background in the SaaS industry.
Email info@friendscapital.se with your deck to pitch Friends Capital.
Friends Capital typically participates as an active minority investor, providing support and guidance rather than leading rounds.
The firm is open to follow-on investments, especially in companies demonstrating capital-efficient growth and strong performance.
Specific details about the fund size are not disclosed, but the firm focuses on investing in seed to Series B stages.
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