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Emphasis Ventures (EMVC) is a venture capital firm focused on supporting fintech founders in emerging markets, particularly India. Founded to build next-generation financial and commerce ecosystems, EMVC operates at the intersection of digital infrastructure, commerce, and AI-enabled financial systems. The firm invests across various stages, from seed to growth equity, with a strong emphasis on innovative solutions.
EMVC invests in fintech companies at seed and growth stages, targeting sectors such as commerce enablers, financial and data infrastructure, and consumer financial products. The firm seeks innovative solutions that cater to millions of new-to-internet users globally, with a particular focus on India. Check sizes vary based on the stage and potential of the startup.
EMVC has partnered with notable fintech startups including M2P, a Banking-as-a-Service platform; Bureau, a risk intelligence platform; Wealthy, an AI-led mutual fund distributor; Jar, a digital gold investment platform; Clinikk, a health insurance subscription service; and Klub, a revenue-based financing solution for consumer brands.
To pitch Emphasis Ventures, email your deck to pitch@em.vc.
EMVC often leads investment rounds, particularly in seed and growth stages, to help shape the direction of their portfolio companies.
The firm is open to follow-on investments, especially for companies that demonstrate strong growth and alignment with their investment thesis.
Specific fund size details are not disclosed, but EMVC actively invests in a range of fintech startups across various stages.
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