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Founded in 2020, APEX is a venture capital firm headquartered in Oeiras, Portugal, with an additional office in London, United Kingdom. The firm specializes in investing in the sports ecosystem, targeting innovative early-stage companies and premium sports assets with high growth potential. APEX has quickly established itself as a key player in the sports investment landscape, leveraging its connections with world-class athletes to enhance its investment strategy and support its portfolio companies. With a diverse investment strategy that includes Venture Capital, Growth, and Private Equity, APEX aims to provide strategic access and credibility for its portfolio companies through its athlete-backed limited partner (LP) base. The firm has raised a total of 26 portfolio companies, focusing on sectors such as sports-tech, media, healthcare, AI, fintech, and consumer. APEX is also preparing to launch a €300 million Private Equity fund in December 2025, targeting minority stakes in European sports teams and leagues.
APEX invests across a variety of sectors within the sports industry, employing strategies that encompass Venture Capital, Growth, and Private Equity. The firm primarily targets early-stage companies that are innovating in how sports are experienced and consumed. This includes investments in sports-tech, media, healthcare, AI, fintech, and consumer sectors. APEX's check sizes range from $100,000 to $4 million, allowing them to support a wide array of startups at different stages of development. The firm is particularly interested in companies that demonstrate high growth potential and are positioned to disrupt traditional sports models. By focusing on innovative solutions and premium sports assets, APEX aims to capitalize on the evolving landscape of the sports industry. Their investment thesis emphasizes the importance of strategic partnerships and leveraging their extensive network of athlete connections to drive growth and success for their portfolio companies.
APEX has built a diverse portfolio of 26 companies, showcasing its commitment to investing in the sports ecosystem. Notable investments include TGL, a tech-driven golf league co-founded by Tiger Woods and Rory McIlroy, which aims to revolutionize the sport. Another significant investment is Scoreplay, an AI media platform that recently raised $13 million, led by NBA star Giannis Antetokounmpo. Additionally, APEX has invested in Output Sports, which raised €4.47 million to develop elite sports science technology. The firm has also taken a minority stake in Venezia FC, a football club, and has engaged in various sponsorship activities to enhance its visibility and impact within the sports community. APEX's portfolio reflects its strategic focus on high-potential companies that are poised to make significant contributions to the sports industry.
Kelvin Beachum - Partner, brings extensive experience in sports and investment strategy.
Jamie Reigle - Partner, focuses on strategic partnerships and portfolio development.
To pitch APEX, founders should email vc@apex-cp.com. It is recommended to include a detailed overview of the business, highlighting the unique value proposition and growth potential. APEX is open to both warm introductions and cold applications, but a well-structured pitch is essential for consideration.
APEX has been actively investing in the sports ecosystem, with notable recent investments including a $13 million round for Scoreplay, led by NBA star Giannis Antetokounmpo, and €4.47 million raised by Output Sports for elite sports science technology development. They have also engaged in sponsorship activities with Venezia FC, further solidifying their presence in the sports industry.
APEX invests across multiple stages, including Friends & Family, Angel, Pre-seed, Seed, Seed+ (Extension), Series A, Series B, and Growth Equity. This broad range allows them to support startups at various points in their development.
Founders can pitch APEX by sending an email to vc@apex-cp.com. It is advisable to provide a clear and concise overview of the business, including the problem being solved, the target market, and the team behind the startup.
APEX focuses on several sectors within the sports ecosystem, including sports-tech, media, healthcare, AI, fintech, and consumer. They are particularly interested in innovative companies that are transforming how sports are experienced and consumed.
APEX typically invests between $100,000 and $4 million in their portfolio companies. This range allows them to provide meaningful support to startups at different stages of growth.
APEX has a global investment focus, with particular attention to North America, Europe, and the United Kingdom. Their portfolio spans multiple geographies, reflecting their commitment to identifying high-potential opportunities worldwide.
APEX offers strategic access and credibility through its athlete-backed LP base, enhancing deal flow and support for growth. They leverage their extensive network to provide valuable connections and resources to their portfolio companies.
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