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Altura Ventures LLC, founded by Lee Lorenzen in 1989, is an early-stage investment and advisory firm based in Monterey, California. With over 34 years of experience in the tech industry, Lorenzen has founded, funded, and operated more than 30 software startups. The firm has a strong track record of successful exits and substantial revenue growth among its portfolio companies.
Currently, Altura Ventures manages a portfolio of 11 companies and employs a hands-on approach to support entrepreneurs. The firm utilizes its proprietary Growth, Engagement, and Monetization (GEM) System to assist startups in refining their product vision and developing effective customer acquisition strategies. Altura Ventures has established itself as a key player in the early-stage investment landscape.
Over the years, Altura Ventures has achieved notable milestones, including successful exits for companies like Fractal Design Corporation and SHOP.COM. The firm operates from its headquarters in Monterey and continues to expand its influence in the software sector.
Altura Ventures focuses on investing in seed through Series A software companies, employing its proprietary GEM System to enhance startup growth. This system consists of five key steps: analyzing product vision, coaching on principles of influence, crafting customer-centric narratives, preparing investor pitches, and developing customer acquisition strategies. The firm supports entrepreneurs at various stages with a flexible pricing model tailored to different business sizes.
Investment criteria include a strong emphasis on storytelling and customer engagement, which are critical for attracting investors and achieving market success. Altura Ventures seeks founders who are open to coaching and willing to refine their business strategies. The firm’s geographic focus is primarily on the United States, where it identifies promising software startups that align with its investment thesis.
Altura Ventures has a diverse portfolio of 11 companies, showcasing its commitment to supporting innovative software startups. Notable companies include:
Lee Lorenzen - CEO: Lee Lorenzen is the founder and General Partner of Altura Ventures LLC. He has over 34 years of experience in the tech industry and has founded, funded, and operated more than 30 software startups. Lorenzen's extensive background includes multiple successful exits, making him a seasoned entrepreneur in the venture capital space.
To pitch Altura Ventures, founders should visit their website at altura.net. It is recommended to include a detailed deck that outlines the business model, market opportunity, and how the GEM System can be beneficial. The firm values clear communication and a compelling narrative.
Response times may vary, but founders should expect to hear back within a few weeks. Warm introductions are preferred, as they can facilitate a more favorable review process.
Altura Ventures offers the Altura Academy, a month-to-month customized coaching program designed for startup CEOs and their teams. This program is tailored to address specific challenges faced by each company, providing targeted support to enhance their growth potential.
In recent months, Altura Ventures has actively promoted its GEM System as a framework for startup success. The firm has highlighted its portfolio companies and their achievements, showcasing the effectiveness of its strategies. Notable exits include Fractal Design Corporation, which went public, and SHOP.COM, which experienced significant revenue growth after its acquisition.
Altura Ventures continues to engage with the startup community, emphasizing the importance of its coaching methodology in driving growth and innovation among its portfolio companies.
What are Altura Ventures' investment criteria?
Altura Ventures invests in seed through Series A software companies. The firm looks for startups that can benefit from its GEM System, which emphasizes storytelling, customer engagement, and effective investor pitches.
How can I apply or pitch to Altura Ventures?
Founders can pitch to Altura Ventures through their website at altura.net. It is advisable to include a comprehensive deck that outlines the business model, market opportunity, and how the GEM System can be beneficial.
What makes Altura Ventures different from other firms?
Altura Ventures combines capital investment with a proprietary coaching methodology, the GEM System, which provides hands-on support to founders in refining their product vision and customer acquisition strategies.
What is the geographic scope of Altura Ventures?
The firm primarily focuses on startups based in the United States, allowing it to leverage its local market knowledge and connections.
What is the typical check size for investments?
While specific check sizes are not disclosed, Altura Ventures invests in early-stage companies, typically in the seed and Series A rounds, which generally range from hundreds of thousands to several million dollars.
What kind of post-investment involvement does Altura Ventures have?
Altura Ventures is actively involved with its portfolio companies through its GEM System, providing ongoing coaching and support to ensure that startups are well-prepared for growth and investor engagement.
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