Airdrop
An airdrop is a promotional tactic used by startups and innovators to distribute digital assets, such as tokens, coins or other cryptocurrency, to a large number of users for free. It is a way for startup companies to increase brand awareness and incentivize users to become early adopters of their product or service. This tactic is often used as a marketing tool for venture capital and fundraising activities. Airdrops are also used to incentivize existing users, increase network effects, and increase the liquidity of the tokens.
Accurate as of Aug 24, 2026
Defined from the record. When the meaning shifts with context, the definition says so.
Sources and known limits
A reviewed date is not available for this page.
This definition does not yet carry a public source link.
Usage can vary across firms, programs, and jurisdictions; this definition describes the venture-scouting context.