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White Rabbit Projects

White Rabbit Projects is a London-based hospitality incubator that identifies, funds, and develops early-stage restaurant and hospitality concepts. It combines investment capital with operational guidance to help businesses scale effectively.

Founded
2016

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Overview

White Rabbit Projects is a specialist hospitality incubator founded in 2016 by industry veterans. The organization focuses on identifying, creating, funding, and incubating early-stage hospitality concepts, helping them scale while maintaining quality and guest experience. Operating as a development platform, White Rabbit Projects provides hands-on support across various operational areas, including culinary, finance, marketing, and design. Its portfolio includes notable brands such as Lina Stores, Kricket, and Island Poké, and it operates in multiple countries including the UK, Portugal, Japan, and France.

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